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Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Auctions Versus Posted Prices in Online Markets
Auctions Versus Posted Prices in Online Markets
  • GSB Authors: Jonathan Levin
  • Date: 2018-01-11
  • Publication Type: Articles
  • Publication: Journal of Political Economy
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