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Cross-Channel Effects of Failure in a Retailer's Mobile App
- GSB Authors: Sridhar Narayanan
- Date: 2025-05-02
- Publication Type: Articles
- Publication: Journal of Marketing Research
Managing Market Thickness in Online Business-To-Business Markets
- GSB Authors: Kostas Bimpikis
- Date: 2020-06-25
- Publication Type: Articles
- Publication: Management Science
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
- GSB Authors: Stephan Seiler
- Date: 2017-09-28
- Publication Type: Articles
- Publication: Marketing Science
Naturalization Fosters the Long-Term Political Integration of Immigrants
- GSB Authors: Jens Hainmueller
- Date: 2015-09-28
- Publication Type: Articles
- Publication: Proceedings of the National Academy of Sciences