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Balmere
- GSB Authors: David Dodson
- Date: 2024-10-01
- Publication Type: Cases
Balmere (B)
- GSB Authors: David Dodson
- Date: 2024-10-01
- Publication Type: Cases
Advertising as Information for Ranking E-Commerce Search Listings
- GSB Authors: Navdeep Sahni
- Date: 2023-07-14
- Publication Type: Articles
- Publication: Marketing Science
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
- GSB Authors: Baba Shiv
- Date: 2019-03-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
- GSB Authors: Baba Shiv
- Date: 2015-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research