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Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
- GSB Authors: Jonathan Levav
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Implications of Hyperbolic Discounting for Optimal Pricing and Scheduling of Unpleasant Services That Generate Future Benefits
- GSB Authors: Erica Plambeck
- Date: 2013-03-18
- Publication Type: Articles
- Publication: Management Science
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
- GSB Authors: Sridhar Narayanan | Harikesh Nair
- Date: 2013-02-01
- Publication Type: Articles
- Publication: Journal of Marketing Research