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Step by Step: Sub-Goals as a Source of Motivation
- GSB Authors: Szu-chi Huang
- Date: 2017-05-12
- Publication Type: Articles
- Publication: Organizational Behavior and Human Decision Processes
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
- GSB Authors: Jonathan Levav
- Date: 2016-05-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Self-Regulation and the Market for Activism
- GSB Authors: David Baron
- Date: 2016-02-02
- Publication Type: Articles
- Publication: Journal of Economics & Management Strategy