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Miniature of The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

GSB Authors: Jonathan Levav
Date: 2016-05-24
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences

Wanting Other Attitudes: Actual-Desired Attitude Discrepancies Predict Feelings of Ambivalence and Ambivalence Consequences

GSB Authors: S. Wheeler
Date: 2014-02-11
Publication Type: Articles
Publication: Journal of Experimental Social Psychology

Miniature of Asymmetric Option Effects on Ease of Choice Criticism and Defense

Asymmetric Option Effects on Ease of Choice Criticism and Defense

GSB Authors: Itamar Simonson
Date: 2011-11-23
Publication Type: Articles
Publication: Organizational Behavior and Human Decision Processes