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Showing 1 - 3 of 3 Records

Miniature of Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience

Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience

GSB Authors: Yu Ding
Date: 2025-06-17
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Planning for Multiple Shopping Goals in the Marketplace

Planning for Multiple Shopping Goals in the Marketplace

GSB Authors: Szu-chi Huang
Date: 2019-07-29
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

GSB Authors: Jennifer Aaker
Date: 2015-06-01
Publication Type: Articles
Publication: Journal of Marketing Research