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Showing 1 - 6 of 6 Records

Miniature of Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience

Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience

GSB Authors: Yu Ding
Date: 2025-06-17
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

GSB Authors: Yu Ding
Date: 2025-03-13
Publication Type: Articles
Publication: Journal of Marketing

Miniature of When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial

When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial

GSB Authors: Yu Ding
Date: 2024-04-30
Publication Type: Articles
Publication: PNAS Nexus

Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust

GSB Authors: Yu Ding
Date: 2023-10-23
Publication Type: Articles
Publication: Current Opinion in Psychology

Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

GSB Authors: Yu Ding
Date: 2023-03-14
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

GSB Authors: Yu Ding
Date: 2023-03-14
Publication Type: Articles
Publication: Journal of Consumer Research