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Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
- GSB Authors: Jonathan Levav
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Beating the Market: The Allure of Unintended Value
- GSB Authors: Itamar Simonson
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research