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50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
- GSB Authors: Itamar Simonson | Jonathan Levav
- Date: 2024-05-14
- Publication Type: Articles
- Publication: Journal of Consumer Research
Consumer Substitution Decisions: An Integrative Framework
- GSB Authors: Uzma Khan
- Date: 2014-06-12
- Publication Type: Articles
- Publication: Marketing Letters