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Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options

The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options

GSB Authors: Jonathan Levav | Itamar Simonson
Date: 2018-04-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

GSB Authors: Itamar Simonson
Date: 2014-08-01
Publication Type: Articles
Publication: Journal of Marketing Research