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Are White Lies as Innocuous as We Think?
- GSB Authors: Baba Shiv
- Date: 2011-07-22
- Publication Type: Articles
- Publication: Journal of Consumer Research

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
- GSB Authors: Baba Shiv | Zakary Tormala
- Date: 2011-05-13
- Publication Type: Articles
- Publication: Journal of Consumer Research