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The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
- GSB Authors: Itamar Simonson
- Date: 2020-07-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
- GSB Authors: Baba Shiv
- Date: 2011-12-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology