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Miniature of Repositioning Dynamics and Pricing Strategy
Repositioning Dynamics and Pricing Strategy
  • GSB Authors: Harikesh Nair
  • Date: 2012-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research

2 Articles

2 Marketing