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A Reexamination of the Impact of Decision Conflict on Choice Deferral
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2022-08-02
- Publication Type: Articles
- Publication: Management Science
Consumer Substitution Decisions: An Integrative Framework
- GSB Authors: Uzma Khan
- Date: 2014-06-12
- Publication Type: Articles
- Publication: Marketing Letters