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Miniature of Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

GSB Authors: Bart Bronnenberg
Date: 2018-11-06
Publication Type: Articles
Publication: Marketing Science

Miniature of The Impact of Search Costs on Consumer Behavior: A Dynamic Approach

The Impact of Search Costs on Consumer Behavior: A Dynamic Approach

GSB Authors: Stephan Seiler
Date: 2012-09-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics