Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 26 - 39 of 39 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of New Zealand Merino, Pursuing Acceleration Through Collaboration
New Zealand Merino, Pursuing Acceleration Through Collaboration
  • GSB Authors: Baba Shiv
  • Date: 2011-02-15
  • Publication Type: Cases
Miniature of In Praise of Vagueness: Malleability of Vague Information as a Performance Booster
In Praise of Vagueness: Malleability of Vague Information as a Performance Booster
  • GSB Authors: Baba Shiv
  • Date: 2011-01-06
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Pressure and Perverse Flights of Familiarity
Pressure and Perverse Flights of Familiarity
  • GSB Authors: Baba Shiv
  • Date: 2010-11-01
  • Publication Type: Working Papers
Miniature of Dissociating Valuation and Saliency Signals During Decision-Making
Dissociating Valuation and Saliency Signals During Decision-Making
  • GSB Authors: Baba Shiv
  • Date: 2010-05-05
  • Publication Type: Articles
  • Publication: Cerebral Cortex
Miniature of The Knight Management Center
The Knight Management Center
  • GSB Authors: Baba Shiv
  • Date: 2010-01-04
  • Publication Type: Cases
Miniature of Lusting While Loathing: Parallel Counterdriving of Wanting and Liking
Lusting While Loathing: Parallel Counterdriving of Wanting and Liking
  • GSB Authors: Baba Shiv | Uzma Khan
  • Date: 2009-12-10
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?
Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?
  • GSB Authors: Baba Shiv
  • Date: 2009-03-17
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
  • GSB Authors: Baba Shiv | S. Wheeler
  • Date: 2008-12-04
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness
Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness
  • GSB Authors: Baba Shiv
  • Date: 2008-01-22
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences
Miniature of Ruminating About Placebo Effects of Marketing Actions
Ruminating About Placebo Effects of Marketing Actions
  • GSB Authors: Baba Shiv
  • Date: 2005-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Placebo Effects of Marketing Actions: Consumer May Get What They Pay For
Placebo Effects of Marketing Actions: Consumer May Get What They Pay For
  • GSB Authors: Baba Shiv
  • Date: 2005-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Investment Behavior and the Negative Side of Emotion
Investment Behavior and the Negative Side of Emotion
  • GSB Authors: Baba Shiv
  • Date: 2005-06-01
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
  • GSB Authors: Baba Shiv
  • Date: 2005-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Dark Side of Emotion in Decision-Making: When Individuals with Decreased Emotional Reactions Make More Advantageous Decisions
The Dark Side of Emotion in Decision-Making: When Individuals with Decreased Emotional Reactions Make More Advantageous Decisions
  • GSB Authors: Baba Shiv
  • Date: 2005-02-16
  • Publication Type: Articles
  • Publication: Cognitive Brain Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

39 Marketing

6 consumer behavior 5 consumer preferences 4 decision making 3 psychology 2 choice (psychology) 2 consumer psychology 2 customer services 2 design thinking 2 marketing 2 organizational behavior 2 organizational management 2 prices 2 product information management 2 recency effects 2 scaling globally 2 strategy and general management 2 valuation 1 B2B 1 Bob Joss 1 Case Method and Specialist Management Disciplines 1 FMRI 1 Graduate School of Business 1 IPO strategy 1 LEED (Leadership in Energy and Environmental Design); Knight Management Center 1 Stanford 1 access to knowledge movement 1 accessibility 1 accumbens 1 affect infusion 1 arousal transport hypothesis 1 aspirant 1 assimilation and contrast 1 behavior 1 brain 1 brand choice 1 business expansion 1 business to business marketing 1 choice confidence 1 choice satisfaction 1 cigars 1 cognitive ability 1 cognitive consistency 1 cognitive interference 1 collaborative decision-making 1 commitment (psychology) 1 consumer goods 1 consumption (economics) 1 counterfactuals 1 counterfactuals (logic) 1 crisis management 1 dashed hopes 1 decision making & psychology 1 decision-making 1 digital advertising 1 earthquake disaster recovery 1 electronic commerce 1 emerging markets 1 emotion 1 emotional conditioning 1 emotional response 1 entrepreneurial leadership 1 entrepreneurship 1 environmental 1 expectancy generation 1 expectation (psychology) 1 expectations and experience 1 experience 1 experimental psychology 1 facial affect recording 1 failure 1 failure (psychology) 1 field research 1 fintech acquisitions 1 food habits & psychology 1 forecasting 1 functional magnetic resonance imaging 1 functional magnetic resource imaging 1 glycoproteins 1 hedonic coping behavior 1 hedonic damages 1 honesty 1 hypothesis 1 hypothetical questions 1 identity 1 identity (psychology) 1 incumbent option 1 individuals' preferences 1 influence 1 information processing 1 information resources 1 insula 1 interpersonal communication 1 intrapreneurship 1 inventory shortages 1 jilting effect 1 judgements 1 judgment (psychology) 1 judgment and decision making 1 learning 1 liking 1 management science 1 marketing management 1 memory 1 memory interference 1 memory research 1 mental acuity 1 minority consumers 1 miraculin 1 misattribution 1 mobile app development 1 mobile big data 1 model 1 mood 1 motivated reasoning 1 motivation 1 motivation (psychology) 1 online commerce 1 organizational change 1 perceived risk 1 performance 1 physiological arousal 1 polarization (social sciences) 1 portion size 1 positioning (advertising) 1 prefrontal cortex 1 price 1 probability theory 1 product attributes 1 product demonstrations 1 product management 1 product placement 1 purchase decisions 1 question (logic) 1 question-behavior effect 1 repeat consumption delay 1 retail therapy 1 sales presentations 1 satisfaction 1 scaling a global business 1 self-expression 1 self-protective behavior 1 self‐protecting cognitions 1 sensory perception 1 sensory-specific satiety 1 skin conductance recording 1 sleep 1 social groups 1 social interaction 1 social media 1 social networks 1 status quo 1 stock outs 1 strategic partnerships 1 subjectivity 1 sustainability 1 vague information 1 value 1 video 1 visual perception 1 wanting 1 weight loss 1 whole & parts (psychology) 1 wine sales & prices