Showing 26 - 49 of 49 Records

29 Working Papers 15 Articles 5 Cases

49 Stanford GSB Faculty Publications

5 Navdeep Sahni 5 Sridhar Narayanan 5 Wesley Hartmann 2 Allan Thygesen 2 Jonathan Levav 1 J Harrison 1 Pedro Gardete

49 Marketing

5 Journal of Marketing Research 3 Marketing Science 3 Quantitative Marketing and Economics 2 Management Science 1 Marketing Letters 1 The Review of Economic Studies

11 marketing 7 advertising 6 endogeneity 6 platforms 5 e-commerce 4 consumer market behavior and pricing 4 contagion 4 economics 4 field experiments 4 social interactions 3 business 3 casinos 3 computer science 3 correlated unobservables 3 econometrics 3 field-experiments 3 homophily 3 machine learning 3 marketing strategy 3 mobile 3 monetization 3 peer effects 3 pharmaceutical industry 3 physician prescription behavior 3 pricing 3 restaurants 3 selection 3 social multiplier 2 EDLP 2 EdgeRank 2 M31 2 PROMO 2 advertising content 2 agency theory 2 auction theory and applications 2 behavioral targeting 2 causal inference 2 consumer engagement 2 consumer preferences 2 consumption (economics) 2 deception 2 deep learning 2 diffusion 2 digital advertising 2 dynamic games 2 endogenous group formation 2 homophily theory (communication) 2 informative advertising 2 market research 2 marketing communication 2 marketing management 2 mathematics 2 microeconomics 2 mobile operating systems 2 monotone treatment response 2 monotone treatment selection 2 multi touch attribution 2 natural language processing 2 nonrandom targeting 2 online advertising 2 paid-search 2 positioning 2 promotions 2 psychology 2 sales force compensation 2 social media 2 social networks 2 statistics 2 supermarkets 2 treatment effects 2 user-generated content 2 world wide web 1 A/B/N testing 1 C25 1 C61 1 Covid-19 1 D12 1 D91 1 Facebook 1 L11 1 L12 1 L16 1 L2 1 M37 1 Markov perfect equilibrium 1 Markov-perfect equilibrium 1 News Feed algorithm 1 Shapley values 1 Technology Acceptance Model 1 Wal-Mart 1 Walmart 1 accounting 1 ad-skipping 1 addressable TV 1 advanced bandit algorithms research 1 advertising as information 1 algorithmic marketing 1 algorithms numerical analysis 1 app monetization 1 artificial intelligence 1 automated bidding 1 big data 1 bootstrap 1 budget allocation 1 business development 1 casino hotels 1 common value auction 1 competitive strategy 1 competitor analysis 1 complementarities 1 computational advertising 1 computer security 1 computer vision 1 constrained optimization 1 consumer behavior 1 consumer deception 1 consumer privacy 1 consumer welfare 1 contagion (social psychology) 1 content engineering 1 cross-country analysis 1 crowdsourcing 1 curse of dimensionality 1 customer and client analysis 1 data collection 1 database 1 diffusion of innovations 1 diffusion of innovations theory 1 digital marketing and social media 1 digital platforms and economics 1 direct-mail 1 direct-to-consumer advertising 1 disclosure 1 discontinuity 1 discrete-continuous demand 1 durable goods 1 durable-good pricing 1 dynamic discrete choice models 1 dynamic pricing 1 dynamic programming 1 dynamics 1 ecommerce 1 economic and environmental valuation 1 economic competition 1 economic policy 1 economics and econometrics 1 empirical industrial organization 1 endogeneity (econometrics) 1 energy, environment, economic growth 1 estimation theory 1 estimator 1 everyday low pricing 1 evidence 1 experimentation 1 facebook 1 false advertising 1 financial leverage 1 forward-looking consumers 1 forward-looking consumers and firms 1 free-to-play games 1 freemium 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 hierarchical bayes 1 hiring 1 household consumption 1 households and firms 1 image comparison algorithms 1 imitation 1 incentives 1 industrial organization 1 industry studies 1 information privacy 1 innovation 1 innovation contests 1 innovation diffusion and forecasting 1 installed-base effects 1 internet 1 internet marketing 1 internet privacy 1 large-scale data 1 lasso (programming language) 1 learning 1 long-run effects 1 management science and operations research 1 market repositioning 1 market strategy 1 marketing implemetation 1 marketing research 1 media 1 media influence and politics 1 medical prescription 1 medicine 1 merger and competition analysis 1 mobile apps 1 mobile crowdsensing and crowdsourcing 1 monetary economics 1 monotone instrumental variable 1 monotone instrumental variables 1 motivation (psychology) 1 native advertising 1 new product diffusion 1 new products 1 non-compliance 1 nonparametric identification 1 numerical dynamic programming 1 oligopolies 1 online social networks 1 operational definitions 1 paid search 1 performance advertising 1 personal computer 1 personnel 1 pharmaceuticals 1 pharmacology 1 platform businesses 1 positioning (advertising) 1 potential outcomes 1 price cutting 1 price promotions 1 product design 1 product management 1 product quality 1 product usage 1 programming language 1 promotional products 1 proportional hazards model 1 purchasing 1 randomized controlled trials 1 razor-blade market 1 real-time bidding 1 recurrent neural networks 1 regression 1 restaurant customers 1 retail 1 retail competition 1 retail industry -- economic aspects 1 sales 1 sales management 1 scalability 1 search engines 1 semiparametric estimation 1 service (business) 1 set (abstract data type) 1 signaling 1 signalling 1 social belonging 1 social influence Prius automobile 1 social interaction 1 social network 1 social psychology 1 statistical correlation 1 stochastic modeling 1 strategy and management 1 supply & demand 1 targeted marketing 1 technological change 1 technology 1 technology transfer 1 television advertising 1 the internet 1 tied goods 1 time consistency 1 vertical channels 1 video games 1 video-game industry 1 video-games 1 vouchers 1 willingness to pay 1 windsurfing More