Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 26 - 40 of 40 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Clorox, Combat Advertising Strategy (B)
Clorox, Combat Advertising Strategy (B)
  • GSB Authors: James Lattin
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Clorox, Combat Advertising Strategy (E)
Clorox, Combat Advertising Strategy (E)
  • GSB Authors: James Lattin
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Clorox, Combat Advertising Strategy (C)
Clorox, Combat Advertising Strategy (C)
  • GSB Authors: James Lattin
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Vocera Communications
Vocera Communications
  • GSB Authors: James Lattin
  • Date: 2003-10-23
  • Publication Type: Cases
Miniature of OuterBay Building a Sales Force
OuterBay Building a Sales Force
  • GSB Authors: James Lattin
  • Date: 2003-09-30
  • Publication Type: Cases
Miniature of Veritas 1999 (A): Integrating Sales Forces
Veritas 1999 (A): Integrating Sales Forces
  • GSB Authors: James Lattin
  • Date: 2003-09-15
  • Publication Type: Cases
Miniature of Inkra Networks
Inkra Networks
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-21
  • Publication Type: Cases
Miniature of Med-Mart, Transitioning the Business Model (B)
Med-Mart, Transitioning the Business Model (B)
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-14
  • Publication Type: Cases
Miniature of Med-Mart, Transitioning the Business Model (A)
Med-Mart, Transitioning the Business Model (A)
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-14
  • Publication Type: Cases
Miniature of Med-Mart, Transitioning the Business Model (C)
Med-Mart, Transitioning the Business Model (C)
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 2003-07-14
  • Publication Type: Cases
Miniature of Choice and the Internet: From Clickstream to Research Stream
Choice and the Internet: From Clickstream to Research Stream
  • GSB Authors: James Lattin
  • Date: 2002-08-01
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of The Application of an Individual Level Diffusion Model Prior to Launch
The Application of an Individual Level Diffusion Model Prior to Launch
  • GSB Authors: James Lattin
  • Date: 2000-11-09
  • Publication Type: Working Papers
Miniature of Clorox, Combat Advertising Strategy (A)
Clorox, Combat Advertising Strategy (A)
  • GSB Authors: James Lattin
  • Date: 1900-01-01
  • Publication Type: Cases
Miniature of Trunk Club: Hiring, Motivating, and Managing a Sales Team
Trunk Club: Hiring, Motivating, and Managing a Sales Team
  • GSB Authors: James Lattin | Kirk Bowman
  • Date: 1900-01-01
  • Publication Type: Cases
Miniature of Nektar Therapeutics
Nektar Therapeutics
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 1900-01-01
  • Publication Type: Cases
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GSB Authors: James Lattin   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

40 Marketing

21 entrepreneurship 9 sales management 5 sales compensation 5 sales strategy 4 sales 4 software 3 business models 3 sales organization 3 strategy and general management 3 strategy implementation 3 technology 2 compensation 2 culture 2 loyalty 2 marketing 2 marketing strategy 2 sales agents 2 sales force management 2 sales forecasting 2 start-up 1 ERP 1 Hispanic 1 OEM 1 OEM (original equipment manufacturer) 1 SaaS 1 SaaS (software as a service) 1 VAR (value-added reseller) 1 VARs 1 VARs (value-added resellers) 1 accounting procedures 1 application data management 1 automation 1 banking 1 building a sales force 1 channel 1 channel selling 1 coalitions 1 consumer behaviour 1 consumer credit 1 consumer packaged goods 1 core competency 1 cross-market bundling 1 customer journey mapping 1 customer relationship management 1 customer relationship management (CRM) 1 customer relationship marketing 1 customer retention 1 customer success 1 data center services 1 design automation 1 design for humans 1 design method 1 design methodology 1 design theory and methodology 1 diffusion of innovation 1 direct marketing 1 direct sales 1 distribution channels 1 double bottom line 1 dynamic choice models 1 enterprise 1 enterprise software 1 enterprise technology 1 entrepreneurial management 1 entrepreneurs 1 ethics 1 financial services 1 finding a vice president of sales 1 firing 1 forecasting 1 freemium 1 go-to-market 1 go-to-market model 1 growth strategy 1 hidden Markov models 1 high technology 1 hiring 1 human resources 1 human-centered design 1 information industry 1 international channel sales 1 low-touch sales 1 loyalty programs 1 management of crises 1 marketing information systems 1 marketing mix 1 merger 1 mobile application 1 networking 1 new product management 1 organizational change 1 organizational dynamics 1 organizational learning 1 organizational structure 1 outsourcing 1 pancakes 1 pre-launch calibration 1 predictability 1 product development 1 product differentiation 1 product introduction 1 quarter-on-quarter growth 1 renewal 1 reseller deal 1 retail 1 rewards 1 sales agent 1 sales forces 1 sales models 1 sales operation 1 sales organizations 1 sales team 1 segmentation 1 sexual harassment 1 statistical analysis 1 surveys 1 systems integrators 1 technological change 1 user-centered design 1 value added resellers 1 venture capital 1 virtualization 1 volume-based sales