Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 26 - 44 of 44 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
  • GSB Authors: Zakary Tormala
  • Date: 2010-04-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-02-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2010-01-04
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?
Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?
  • GSB Authors: Baba Shiv
  • Date: 2009-03-17
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Does Choice Reveal Preference? Moderators of Heuristic Versus Goal-Based Choice
When Does Choice Reveal Preference? Moderators of Heuristic Versus Goal-Based Choice
  • GSB Authors: Itamar Simonson
  • Date: 2008-12-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence
  • GSB Authors: Baba Shiv | S. Wheeler
  • Date: 2008-12-04
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice
Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice
  • GSB Authors: William Sharpe
  • Date: 2008-08-21
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Choice Set Configuration as a Determinant of Preference Attribution and Strength
Choice Set Configuration as a Determinant of Preference Attribution and Strength
  • GSB Authors: Itamar Simonson
  • Date: 2008-06-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Happiness of Giving: The Time-Ask Effect
The Happiness of Giving: The Time-Ask Effect
  • GSB Authors: Jennifer Aaker
  • Date: 2008-05-06
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Recalling Mixed Emotions
Recalling Mixed Emotions
  • GSB Authors: Jennifer Aaker
  • Date: 2008-04-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
  • GSB Authors: Jennifer Aaker
  • Date: 2007-08-20
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When the Same Prime Leads to Different Effects
When the Same Prime Leads to Different Effects
  • GSB Authors: S. Wheeler
  • Date: 2007-07-16
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Where Consumers Diverge from Others: Identity Signaling and Product Domains
Where Consumers Diverge from Others: Identity Signaling and Product Domains
  • GSB Authors: Chip Heath
  • Date: 2007-06-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
  • GSB Authors: Baba Shiv
  • Date: 2005-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Good Brands Do Bad
When Good Brands Do Bad
  • GSB Authors: Jennifer Aaker
  • Date: 2004-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Can Mixed Emotions Peacefully Coexist?
Can Mixed Emotions Peacefully Coexist?
  • GSB Authors: Jennifer Aaker
  • Date: 2002-03-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

44 Articles

7 consumer behavior 7 consumer preferences 4 consumer attitudes 3 consumer research 3 motivation (psychology) 3 psychology 2 advertising 2 aversion 2 brand choice 2 choice (psychology) 2 consumer attitude research 2 consumer behavior research 2 consumers 2 context effects 2 customer services 2 decision making 2 decision making & psychology 2 health 2 interpersonal communication 2 marketing & psychology 2 motor movements 2 persuasion 1 Republicans 1 affect/emotions/mood 1 affiliation (psychology) 1 animation speed 1 attack ads 1 attitude change 1 attitude change (psychology) 1 attitudes 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 categorization (psychology) 1 cognitive dissonance 1 commitment (psychology) 1 communication & psychology 1 consumer choice 1 consumer engagement 1 consumer goods 1 consumer psychology 1 consumption (economics) 1 consumption (economics) & psychology 1 contagion 1 context dependence 1 control (psychology) 1 critical thinking 1 cross-cultural research 1 culture 1 culture -- psychological aspects 1 customer experience 1 customer satisfaction 1 decision theory 1 democrats (United States) 1 desirability 1 disease 1 disgust 1 economic psychology 1 elections 1 electronic commerce 1 emotion 1 experimental psychology 1 familiarity 1 fear 1 feasibility 1 field research 1 financial constraints 1 financial decision making 1 financial deprivation 1 frames (social sciences) 1 framing 1 goal (psychology) 1 happiness 1 health & psychology 1 health behavior 1 health self-care 1 honesty 1 human information processing 1 identity 1 identity (psychology) 1 individualism 1 individuals' preferences 1 indulgence 1 infectious disease transmission 1 influencers 1 information resources 1 information sharing 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 kinesthetic 1 language & languages 1 management science 1 marketing 1 medical care 1 mental simulation 1 minority consumers 1 modality 1 money & psychology 1 multialternative models 1 negative advertising 1 online commerce 1 optimism 1 perceived waiting time 1 personal finance 1 persuasion (psychology) 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political identity 1 political marketing 1 positioning (advertising) 1 preference elicitation 1 preference expression modalities 1 preferential choice 1 preventive medicine 1 price–quality tradeoffs 1 problem solving research 1 product demonstrations 1 product management 1 product placement 1 pronouns (grammar) 1 psychographics 1 psychology of the sick 1 risk 1 sales presentations 1 satisfaction 1 savings 1 self-control 1 self-expression 1 selfcontrol 1 sliders 1 social groups 1 social interaction 1 social media 1 social networks 1 social sharing 1 social ties 1 speech 1 speed 1 subjective wealth 1 symmetric dominance 1 technology interfaces 1 time perception 1 upscaling effect 1 user interface design 1 visual perception 1 whole & parts (psychology) 1 word of mouth