Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 26 - 30 of 30 Records

Miniature of The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
  • GSB Authors: Jonathan Levav
  • Date: 2012-01-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of How Happiness Affects Choice
How Happiness Affects Choice
  • GSB Authors: Jennifer Aaker
  • Date: 2011-12-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of An Empirical Analysis of Individual Level Casino Gambling Behavior
An Empirical Analysis of Individual Level Casino Gambling Behavior
  • GSB Authors: Sridhar Narayanan
  • Date: 2011-08-17
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics


Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Alternative Models for Capturing the Compromise Effect
Alternative Models for Capturing the Compromise Effect
  • GSB Authors: V Srinivasan
  • Date: 2004-03-11
  • Publication Type: Working Papers