Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 26 - 50 of 50 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Atmel: Igniting the B2C in B2B
Atmel: Igniting the B2C in B2B
  • GSB Authors: Baba Shiv
  • Date: 2015-12-15
  • Publication Type: Cases
Miniature of Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates
  • GSB Authors: Yonatan Gur
  • Date: 2015-09-23
  • Publication Type: Articles
  • Publication: Manufacturing & Service Operations Management
Miniature of Medium in 2015: A New Form of Networked Publishing
Medium in 2015: A New Form of Networked Publishing
  • GSB Authors: Robert Siegel | Robert Burgelman
  • Date: 2015-08-04
  • Publication Type: Cases
Miniature of Do Facebook Status Updates Reflect Subjective Well-Being?
Do Facebook Status Updates Reflect Subjective Well-Being?
  • GSB Authors: Michal Kosinski
  • Date: 2015-07-01
  • Publication Type: Articles
  • Publication: Cyberpsychology, Behavior, and Social Networking
Miniature of Automatic Personality Assessment Through Social Media Language
Automatic Personality Assessment Through Social Media Language
  • GSB Authors: Michal Kosinski
  • Date: 2014-11-03
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Participant Recruitment and Data Collection Through Facebook: The Role of Personality Factors
Participant Recruitment and Data Collection Through Facebook: The Role of Personality Factors
  • GSB Authors: Michal Kosinski
  • Date: 2014-09-22
  • Publication Type: Articles
  • Publication: International Journal of Social Research Methodology
Miniature of How Stories Drive Growth: Brit + Co.
How Stories Drive Growth: Brit + Co.
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of How Stories Drive Growth: HSN
How Stories Drive Growth: HSN
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of How Stories Drive Growth: Skype
How Stories Drive Growth: Skype
  • GSB Authors: Jennifer Aaker
  • Date: 2014-04-28
  • Publication Type: Cases
Miniature of The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™.
The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™.
  • GSB Authors: Elizabeth Blankespoor
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: The Accounting Review
Miniature of What Marketers Misunderstand About Online Reviews
What Marketers Misunderstand About Online Reviews
  • GSB Authors: Itamar Simonson
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Harvard Business Review
Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
  • GSB Authors: Harikesh Nair
  • Date: 2013-09-01
  • Publication Type: Working Papers
Miniature of Sand Hill Angels, to Fund or Not to Fund
Sand Hill Angels, to Fund or Not to Fund
  • GSB Authors: Ilya A Strebulaev
  • Date: 2012-09-05
  • Publication Type: Cases
Miniature of Note on Angel Financing (2012)
Note on Angel Financing (2012)
  • GSB Authors: Ilya A Strebulaev
  • Date: 2012-08-23
  • Publication Type: Cases
Miniature of BabyCenter Creating a Social Brand
BabyCenter Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-22
  • Publication Type: Cases
Miniature of How Does the Variance of Product Ratings Matter?
How Does the Variance of Product Ratings Matter?
  • GSB Authors: Monic Sun
  • Date: 2011-12-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Facebook in 2011
Facebook in 2011
  • GSB Authors: William Barnett
  • Date: 2011-05-12
  • Publication Type: Cases
Miniature of Global Events as Drivers of Growth: The Case of Hockey Canada
Global Events as Drivers of Growth: The Case of Hockey Canada
  • GSB Authors: George Foster
  • Date: 2010-12-10
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
Miniature of Kiva.org and the Power of a Story
Kiva.org and the Power of a Story
  • GSB Authors: Jennifer Aaker
  • Date: 2010-01-01
  • Publication Type: Cases
Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-08-27
  • Publication Type: Cases
Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases
Miniature of Using Social Media to Save Lives: Helpvinayandsameer.org
Using Social Media to Save Lives: Helpvinayandsameer.org
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases
Active filters
Keywords: social media   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

14 marketing 7 advertising 7 technology 6 internet 6 internet marketing 6 marketing strategy 5 branding 5 media 5 strategy and general management 4 Facebook 4 customer acquisition 4 entrepreneurship 4 politics 4 web technology 3 business growth 3 computer science 3 consumer engagement 3 disclosure 3 language 3 machine learning 3 marketing campaigns 3 mathematics 3 start-up 3 stories 3 user-generated content 3 venture capital 2 EdgeRank 2 Twitter 2 advertising content 2 angel investor 2 big data 2 business 2 content moderation 2 customer experience 2 customer satisfaction 2 customer service 2 digital media 2 early stage 2 economic growth 2 economics 2 elections 2 facebook 2 fake news 2 finance 2 firm communication 2 high risk 2 investment 2 investor response 2 marketing communication 2 measurement 2 medicine 2 microfinance 2 misinformation 2 natural language processing 2 personality assessment 2 publishing 2 seed 2 selection 2 social network 2 social network (sociolinguistics) 2 television 2 world wide web 1 Adeyemi Ajao 1 B2B 1 COVID-19 1 COVID-19 vaccine 1 Cabify 1 Cristobal Young 1 D83 1 EV Williams 1 G14 1 G41 1 GPT 1 Home Shopping Network 1 Instagram 1 M41 1 Microsoft 1 News Feed algorithm 1 Silicon Valley 1 Skype 1 Tuenti 1 acquisition of data 1 advertising campaign 1 advertising campaigns 1 advertising media 1 affordances 1 algorithmic bias 1 anonymity 1 apparel 1 archaeology 1 autobiographical narratives 1 autonomy 1 baby 1 baseline (sea) 1 behavioral reinforcement 1 bid-ask spread 1 big five personality 1 book sales & prices 1 brand 1 brands 1 business communication 1 business marketing 1 business models 1 business research 1 business to business marketing 1 capital market 1 centrality 1 click through rate 1 cognition 1 collective behavior 1 college students 1 competition 1 complex network analysis techniques 1 computational linguistics 1 computational social science 1 computer network 1 computer security 1 conspiracy theory 1 consumer behavior 1 consumer preferences 1 consumers 1 consumers' reviews 1 content (measure theory) 1 content engineering 1 content marketing 1 context (archaeology) 1 coronavirus disease 2019 (covid-19) 1 covid-19 epidemiological studies 1 covid-19 pandemic impacts 1 culture 1 customer relationship management (CRM) 1 data 1 data-driven optimization 1 democracy 1 demographic economics 1 demography 1 diffusion 1 digital marketing 1 digital technology 1 disease 1 disruptive technology 1 dissemination 1 dynamic assortment selection 1 dynamics 1 echo chambers 1 economic demand 1 economic opportunities 1 election 1 environmental health 1 ethics 1 ethics and social responsibility 1 event management 1 feature analysis 1 field (mathematics) 1 field experiment 1 fundraising 1 game theory and applications 1 geography 1 geology 1 global expansion 1 health care 1 health disparities and outcomes 1 heuristics 1 hosting 1 human Influenza 1 humor 1 ice hockey 1 individual investors 1 infectious disease (medical specialty) 1 influencers 1 information asymmetry 1 information diffusion 1 information dissemination 1 information systems 1 information transmission 1 innovation 1 instagram 1 internet advertising 1 internet content 1 internet privacy 1 internet surveys 1 investors 1 knowledge transfer 1 large-scale data 1 law 1 leadership 1 leukemia 1 liquidity 1 liquidity (economics) 1 market evolution 1 market positioning 1 market segmentation 1 market share 1 marketing campaign 1 marketing channels 1 marketing management 1 marketing research 1 mathematical analysis 1 mathematical optimization 1 media use 1 medium corporation 1 memory 1 mergers & acquisitions 1 meta-analysis 1 metropolitan area 1 microblogging 1 microblogs 1 misinformation and its impacts 1 misinformation consequences 1 model-based reasoning 1 modeling and simulation 1 mother 1 multimedia communication and technology 1 multivariate regression 1 national narcissism 1 nationalism 1 natural experiment 1 natural language processing (NLP) 1 networks 1 new media 1 new products 1 news 1 newspapers 1 non-profit organizations 1 oceanography 1 on-line 1 online comments 1 online learning and analytics 1 online services 1 opinion dynamics and social influence 1 organizational change 1 outbreak 1 outreach 1 pandemic 1 partisan asymmetries 1 path data 1 pathology 1 personality 1 personality studies 1 physics 1 platform 1 polarization 1 political communication 1 political participation 1 political science 1 population 1 poverty 1 prediction 1 prediction models 1 press 1 privacy 1 product attributes 1 product positioning 1 product quality 1 product ratings 1 programming language 1 psycholinguistics 1 psychology 1 public health advertising 1 pure mathematics 1 race 1 randomized controlled trial 1 randomized experiment 1 ratings 1 recommendation systems 1 recommender system 1 recommender systems and techniques 1 recruitment techniques 1 regulation 1 reputation 1 ride-sharing 1 rule of law 1 sales promotions 1 self 1 self-expression 1 set (abstract data type) 1 social and behavioral sciences 1 social and personality psychology 1 social brand 1 social distance 1 social games 1 social identity 1 social media in business 1 social media research 1 social networking (online) 1 social networking sites 1 social networks 1 social ties 1 socioeconomic status 1 sociology and political science 1 sponsorship 1 sport development 1 sport management 1 standard deviations 1 statistical and nonlinear physics 1 statistics 1 strategy 1 supply and demand 1 surgery 1 target marketing 1 technological change 1 television programs 1 text analysis 1 text message 1 thermodynamics 1 toxicity 1 toxicity classification 1 trust 1 twitter 1 user generated content 1 users 1 validity of statistics 1 valuation 1 video 1 video games 1 virology 1 well-being 1 women 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication