Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 601 - 614 of 614 Records

Miniature of Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
  • GSB Authors: Jennifer Aaker
  • Date: 2001-09-01
  • Publication Type: Articles
  • Publication: Journal of Cross-Cultural Psychology


Miniature of Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results
Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results
  • GSB Authors: David Montgomery | Warren Hausman
  • Date: 2001-08-01
  • Publication Type: Working Papers




Miniature of I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers


Miniature of Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Towards Frequency Program Rewards
  • GSB Authors: Itamar Simonson
  • Date: 2001-01-01
  • Publication Type: Working Papers



Miniature of I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers


Miniature of The Application of an Individual Level Diffusion Model Prior to Launch
The Application of an Individual Level Diffusion Model Prior to Launch
  • GSB Authors: James Lattin
  • Date: 2000-11-09
  • Publication Type: Working Papers


Miniature of Skype
Skype
  • GSB Authors: S. Wheeler
  • Date: 1900-01-01
  • Publication Type: Cases


Miniature of Clorox, Combat Advertising Strategy (A)
Clorox, Combat Advertising Strategy (A)
  • GSB Authors: James Lattin
  • Date: 1900-01-01
  • Publication Type: Cases


Miniature of Trunk Club: Hiring, Motivating, and Managing a Sales Team
Trunk Club: Hiring, Motivating, and Managing a Sales Team
  • GSB Authors: James Lattin | Kirk Bowman
  • Date: 1900-01-01
  • Publication Type: Cases


Miniature of Nektar Therapeutics
Nektar Therapeutics
  • GSB Authors: James Lattin | Mark Leslie
  • Date: 1900-01-01
  • Publication Type: Cases