Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 51 - 68 of 68 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Advertising Effects in Presidential Elections
Advertising Effects in Presidential Elections
  • GSB Authors: Wesley Hartmann
  • Date: 2011-07-09
  • Publication Type: Working Papers
Miniature of Facebook in 2011
Facebook in 2011
  • GSB Authors: William Barnett
  • Date: 2011-05-12
  • Publication Type: Cases
Miniature of Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
  • GSB Authors: Michaela Draganska
  • Date: 2010-09-24
  • Publication Type: Working Papers
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Focus Media (A): Building a Chinese Media Giant
Focus Media (A): Building a Chinese Media Giant
  • GSB Authors: George Foster
  • Date: 2009-03-09
  • Publication Type: Cases
Miniature of Focus Media (B): A Chinese Shooting Star Crashes
Focus Media (B): A Chinese Shooting Star Crashes
  • GSB Authors: George Foster
  • Date: 2009-03-09
  • Publication Type: Cases
Miniature of The Cross-Section and Time-Series of Stock and Bond Returns
The Cross-Section and Time-Series of Stock and Bond Returns
  • GSB Authors: Hanno Lustig
  • Date: 2009-02-11
  • Publication Type: Working Papers
Miniature of Disclosing Multiple Product Attributes
Disclosing Multiple Product Attributes
  • GSB Authors: Monic Sun
  • Date: 2008-11-21
  • Publication Type: Working Papers
Miniature of Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
  • GSB Authors: Michaela Draganska
  • Date: 2008-10-20
  • Publication Type: Working Papers
Miniature of Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
  • GSB Authors: Michael Ostrovsky
  • Date: 2005-11-01
  • Publication Type: Working Papers
Miniature of The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
  • GSB Authors: Itamar Simonson
  • Date: 2004-01-02
  • Publication Type: Working Papers
Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Can Mixed Emotions Peacefully Coexist?
Can Mixed Emotions Peacefully Coexist?
  • GSB Authors: Jennifer Aaker
  • Date: 2002-03-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
  • GSB Authors: Sonya Grier
  • Date: 2002-01-01
  • Publication Type: Working Papers
Miniature of The Blair Witch Project (A)
The Blair Witch Project (A)
  • GSB Authors: Chip Heath
  • Date: 2001-09-05
  • Publication Type: Cases
Miniature of The Blair Witch Project (B)
The Blair Witch Project (B)
  • GSB Authors: Chip Heath
  • Date: 2001-05-09
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

22 marketing 13 business 9 economics 9 entrepreneurship 8 consumer market behavior and pricing 8 marketing strategy 7 media 7 social media 6 advertising campaigns 6 branding 6 computer science 6 field experiments 5 customer acquisition 5 microeconomics 5 platforms 4 advertising strategy 4 internet 4 internet advertising 4 online advertising 3 D12 3 M31 3 M37 3 auction theory and applications 3 brand management 3 business growth 3 causal effects 3 common value auction 3 complementarities 3 consumer behavior 3 consumers 3 corporate culture 3 corporate vision 3 employee training 3 false advertising 3 humor 3 management development 3 newspapers 3 organizational learning 3 partners 3 politics 3 presidential elections 3 search advertising 3 stories 3 strategic thinking 3 teamwork 3 television 3 television advertising 3 the internet 3 world wide web 2 China 2 Facebook 2 L81 2 accounting 2 acquisitions 2 advertising campaign 2 advertising content 2 advertising effectiveness 2 advertising effects 2 advertising management 2 advertising media 2 business history 2 consumer behavior in brand consumption and identification 2 consumer goods 2 consumer preferences 2 customer service 2 deception 2 digital goods 2 digital marketing and social media 2 digital platforms and economics 2 display advertising 2 econometrics 2 entertainment industry 2 experimentation 2 finance 2 financial markets and investment strategies 2 food 2 growth strategy 2 history 2 innovation 2 instrumental variables 2 internet marketing 2 internet privacy 2 matching 2 mathematics 2 mobile 2 mobile operating systems 2 monetary economics 2 multi-homing 2 organizational change 2 political advertising 2 prices 2 psychology 2 randomized experiments 2 restaurants 2 single-homing 2 social psychology 2 stock (firearms) 2 strategy and management 2 subscription goods 2 supply & demand 2 switching 2 technology 2 tracking 2 two-sided markets 1 2000 1 2004 1 A/B/N testing 1 ACT-R model 1 AI firms 1 C61 1 D03 1 D83 1 D91 1 European media 1 Home Shopping Network 1 L2 1 Microsoft 1 Nordic media 1 Republicans 1 Silicon Valley 1 Skype 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Twitter 1 United States presidential election 1 acquisition of data 1 ad impressions 1 ad-skipping 1 addressable TV 1 adjustable rate mortgages 1 advertisers 1 advertising frequency 1 advertising tailoring 1 advertising, ad impressions, branding, complements, television 1 affect (linguistics) 1 affect/emotions/mood 1 algorithms 1 analytic models 1 analytics 1 apparel 1 archaeology 1 art history and market analysis 1 attack ads 1 attitudes 1 attributions 1 auction theory 1 auctions 1 auditing, earnings management, governance 1 autobiographical narratives 1 aversion 1 b2b 1 bank customers 1 banking industry advertising 1 bidding 1 big data 1 bond 1 brand identification 1 brand metrics 1 brand name products 1 branding (marketing) 1 business law and ethics 1 business models 1 capital market 1 carryover effects 1 case-related marketing 1 causal inference 1 child development and digital technology 1 choice set heterogeneity 1 classified advertising 1 cognitive psychology 1 communication 1 communication methodology 1 communication strategy 1 competence (human resources) 1 competition in advertising agencies 1 competition in the mass media industry 1 competitor analysis 1 complements 1 complex systems and time series analysis 1 computer industry 1 computer software industry 1 consumer behaviour 1 consumer deception 1 consumer education 1 consumer memory and advertising 1 consumer privacy 1 consumer psychology 1 consumer research 1 consumer response 1 consumer retail behavior studies 1 consumer welfare 1 consumption (economics) 1 contest 1 control (psychology) 1 conversion funnel 1 corporate finance and governance 1 cost effectiveness 1 crisis management 1 cross-cultural research 1 customer and client analysis 1 customer experience 1 customer relationship management 1 customer relationship management (CRM) 1 customer satisfaction 1 d72 1 data analysis 1 data collection 1 data-driven decision making 1 database 1 decision making 1 democrats (United States) 1 developing countries 1 digital advertising 1 digital media 1 digital transformation 1 direct e-marketing 1 direct vote 1 direct-to-consumer advertising 1 disclosure 1 discrete-continuous demand 1 disruptive innovations 1 drugs 1 dynamic demand estimation 1 earnings 1 ecommerce 1 economic and environmental valuation 1 economic theory 1 economics and econometrics 1 elasticity (economics) 1 elections 1 electoral college 1 electronic commerce 1 electronic newspapers 1 email marketing 1 emerging markets 1 empirical game 1 engineering 1 english auction 1 estimation 1 estimation theory 1 estimator 1 ethics 1 evidence 1 expectation theory 1 experimental design 1 externalities 1 feedback effects 1 field (mathematics) 1 field research 1 field-experiments 1 financial economics 1 financial leverage 1 forward auction 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 geology 1 goodwill (commerce) 1 goodwill model 1 government policy 1 groceries structural frame models 1 heterogeneous treatment effects 1 homophily 1 homophily theory (communication) 1 human behavior 1 human research subjects 1 ideological polarization 1 impact demand 1 impact of technology on adolescents 1 imperfect information 1 impression formation (psychology) 1 in-flight purchases 1 industrial organization 1 industrial publicity 1 information 1 information privacy 1 informative advertising 1 informed consent (medical law) 1 innovation and knowledge management 1 internet sales 1 internet traffic 1 journalism 1 knowledge management 1 l10 1 loan-to-value ratio 1 long-term effects of ads 1 m37 1 management 1 market dynamics and volatility 1 market liquidity 1 market research 1 market share 1 marketing > management 1 marketing campaigns 1 marketing channels 1 marketing implementation 1 marketing research 1 mass media 1 mathematical bounds 1 mathematical variables 1 mechanical engineering 1 media economics 1 media influence and politics 1 medical ethics 1 medical prescription 1 medicine 1 memory model 1 memory-based model 1 merger and competition analysis 1 microblogging 1 microblogs 1 minimax regret 1 mixed integer program 1 moderator variables 1 monetization 1 mortgage banks 1 mortgage brokers 1 motivation 1 multi-sided platform businesses 1 multiproduct firms 1 my personality 1 native advertising 1 natural experiment 1 negative advertising 1 nike 1 non-compliance 1 observational study 1 online shopping 1 operating system 1 paid search 1 paid-search 1 paleontology 1 path-tracking data 1 patient selection 1 personality assessment 1 personalization 1 personnel management 1 persuasion 1 pharmacology 1 physics 1 platform 1 polarization (social sciences) 1 policy learning 1 political campaigns 1 political candidates 1 political competition 1 political identity 1 political marketing 1 political science 1 political science research 1 politics and business environment 1 position effects 1 potential outcomes 1 power and influence 1 presidential candidates 1 presidential election 1 print medium 1 privacy 1 process (computing) 1 process management 1 product quality 1 programming language 1 psychiatric research 1 public relations 1 publicity 1 purchasing 1 pure mathematics 1 quantum mechanics 1 rainbow 1 randomized field experiments 1 readership 1 real-time targeting 1 reference price 1 regression analysis 1 regression discontinuity 1 repeated advertising 1 reputation 1 research design 1 research ethics 1 research evaluation 1 research methodology 1 resource allocation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retail 1 retail store management 1 risk 1 sales promotion 1 sales promotions 1 scalability 1 search costs 1 search engine 1 search engines 1 section (typography) 1 self-evaluation 1 series (stratigraphy) 1 service (business) 1 set (abstract data type) 1 shopping 1 signalling 1 skepticism 1 snowball sampling 1 social effects 1 social media and politics 1 social network 1 social networks 1 social sciences 1 sociology and political science 1 sortgages 1 spacing effect 1 spillovers 1 standard deviations 1 statistical sampling 1 statistics 1 stockpiling 1 storable goods 1 strategic management 1 strategy 1 strategy and general management 1 strategy implementation 1 subprime loans 1 subscription based media access 1 supermarkets 1 target marketing 1 targeting 1 technological change 1 television programs 1 temporal spacing 1 tracking & trailing 1 treatment effects 1 unique bid auction 1 valuation 1 value of information 1 voting research 1 wine industry and tourism 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication