Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 76 - 100 of 110 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of The Nut Behind the Wheel' to 'Moral Machines:' a Brief History of Auto Safety
The Nut Behind the Wheel' to 'Moral Machines:' a Brief History of Auto Safety
  • GSB Authors: Neil Malhotra | Ken Shotts
  • Date: 2014-10-20
  • Publication Type: Cases
Miniature of ZipDial: Reaching the Next 3 Billion Consumers
ZipDial: Reaching the Next 3 Billion Consumers
  • GSB Authors: Jesper Sørensen
  • Date: 2014-09-19
  • Publication Type: Cases
Miniature of SurveyMonkey in 2014
SurveyMonkey in 2014
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2014-09-16
  • Publication Type: Cases
Miniature of Power of Stories to Fuel Growth: Avenues' Use of Video to Communicate a Global Entrepreneurial Story
Power of Stories to Fuel Growth: Avenues' Use of Video to Communicate a Global Entrepreneurial Story
  • GSB Authors: Jennifer Aaker
  • Date: 2014-06-06
  • Publication Type: Cases
Miniature of Waste Management's Organic Growth Group
Waste Management's Organic Growth Group
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2014-05-29
  • Publication Type: Cases
Miniature of How Stories Drive Growth: Brit + Co.
How Stories Drive Growth: Brit + Co.
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of Bonobos, Inc. Building a Technical Team
Bonobos, Inc. Building a Technical Team
  • GSB Authors: H. Grousbeck
  • Date: 2014-04-22
  • Publication Type: Cases
Miniature of Experian MicroAnalytics Accelerating the Development of Mobile Financial Services in Developing Markets
Experian MicroAnalytics Accelerating the Development of Mobile Financial Services in Developing Markets
  • GSB Authors: Hau Lee
  • Date: 2014-02-20
  • Publication Type: Cases
Miniature of Intel in 2011: The Battle for the Mobile Handheld and Tablet Markets
Intel in 2011: The Battle for the Mobile Handheld and Tablet Markets
  • GSB Authors: Robert Burgelman
  • Date: 2013-05-30
  • Publication Type: Cases
Miniature of Waypoint Reinventing Single Family Home Rental
Waypoint Reinventing Single Family Home Rental
  • GSB Authors: George Foster
  • Date: 2013-04-10
  • Publication Type: Cases
Miniature of PCH International (B) Supply Chain Solutions Take Off
PCH International (B) Supply Chain Solutions Take Off
  • GSB Authors: Hau Lee | Michael Marks
  • Date: 2013-02-11
  • Publication Type: Cases
Miniature of SeaMicro - Moment of Decision
SeaMicro - Moment of Decision
  • GSB Authors: Mark Leslie
  • Date: 2012-11-19
  • Publication Type: Cases
Miniature of Part I: Uber in Washington, D.C.
Part I: Uber in Washington, D.C.
  • GSB Authors: Steven Callander
  • Date: 2012-09-09
  • Publication Type: Cases
Miniature of Sand Hill Angels, to Fund or Not to Fund
Sand Hill Angels, to Fund or Not to Fund
  • GSB Authors: Ilya A Strebulaev
  • Date: 2012-09-05
  • Publication Type: Cases
Miniature of Note on Angel Financing (2012)
Note on Angel Financing (2012)
  • GSB Authors: Ilya A Strebulaev
  • Date: 2012-08-23
  • Publication Type: Cases
Miniature of D.light, Selling Solar to the Poor
D.light, Selling Solar to the Poor
  • GSB Authors: Jesper Sørensen
  • Date: 2012-07-23
  • Publication Type: Cases
Miniature of Infosys Consulting in 2011
Infosys Consulting in 2011
  • GSB Authors: Robert Burgelman
  • Date: 2011-06-01
  • Publication Type: Cases
Miniature of Xerox and Affiliated Computer Services (ACS)
Xerox and Affiliated Computer Services (ACS)
  • GSB Authors: Jesper Sørensen
  • Date: 2010-08-30
  • Publication Type: Cases
Miniature of Kiva.org and the Power of a Story
Kiva.org and the Power of a Story
  • GSB Authors: Jennifer Aaker
  • Date: 2010-01-01
  • Publication Type: Cases
Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-08-27
  • Publication Type: Cases
Miniature of Baidu.com, Inc., Valuation at IPO
Baidu.com, Inc., Valuation at IPO
  • GSB Authors: George Foster | Joseph Piotroski
  • Date: 2009-02-05
  • Publication Type: Cases
Miniature of Obama and the Power of Social Media and Technology
Obama and the Power of Social Media and Technology
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases
Miniature of Using Social Media to Save Lives: Helpvinayandsameer.org
Using Social Media to Save Lives: Helpvinayandsameer.org
  • GSB Authors: Jennifer Aaker
  • Date: 2009-01-01
  • Publication Type: Cases
Miniature of Convergence 2008 - Video Over the Internet
Convergence 2008 - Video Over the Internet
  • GSB Authors: Robert Burgelman
  • Date: 2008-05-30
  • Publication Type: Cases
Miniature of Creating Qualcomm (A)
Creating Qualcomm (A)
  • GSB Authors: William Barnett
  • Date: 2008-05-01
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

102 Cases 8 Articles

47 entrepreneurship 43 strategy and general management 25 strategy 20 innovation 12 marketing 11 growth strategy 10 internet 10 leadership 8 mobile 8 technological change 7 artificial intelligence 7 social media 7 start-ups 7 venture capital 6 acquisitions 6 competitive strategy 6 software 6 start-up 6 supply chain 5 corporate strategy 5 web technology 4 agriculture 4 automation 4 beyond-market strategy 4 computers 4 developing countries 4 digitization 4 fundraising 4 government relations 4 health care 4 internet marketing 4 marketing strategy 4 production and operations management 4 regulation 4 ride-sharing 4 scaling 4 storage 4 transportation 3 Internet of Things 3 acquisition 3 business model 3 business models 3 change management 3 customer acquisition 3 data 3 disruption 3 disruptive innovations 3 emerging markets 3 finance 3 hardware 3 investment 3 manufacturing 3 marketing campaigns 3 media 3 microfinance 3 new ventures 3 non-profit 3 poverty 3 product market fit 3 real estate 3 smartphone 3 strategic thinking 3 strategy execution 3 transformation 2 IPO (initial public offering) 2 IT infrastructure 2 advertising 2 angel investor 2 business and government relations 2 business growth 2 company culture 2 competition 2 competitive advantage 2 construction 2 consumer electronics 2 corporate venture 2 early stage 2 education 2 energy 2 engineering 2 entering foreign markets 2 environment 2 family-owned business 2 farming 2 financial strategy 2 financing 2 food 2 government regulation 2 high risk 2 human capital 2 human resource management / organisational behaviour 2 machine learning 2 management 2 market analysis 2 mobile devices 2 non-profit organizations 2 organizational change 2 organizational learning 2 politics 2 product design 2 risk 2 seed 2 semiconductors 2 software as a service 2 sourcing 2 strategic analysis 2 strategy formulation 2 telecommunications 2 valuation 2 value innovation 2 virtualization 1 AI 1 AgTech 1 Android 1 CFO 1 CRM 1 China 1 ERP 1 ERP (enterprise resource planning) 1 Google 1 Hewlett Packard (HP) 1 IBM 1 IBuyer 1 IPO 1 India, (Indo-US corridor) 1 Infosys 1 IoT 1 MRI 1 Product positioning 1 SaaS 1 SaaS (software as a service) 1 VC 1 Vmware 1 Wikimedia Foundation 1 Wikipedia 1 Zoom 1 accelerator 1 accounting 1 accounting and control 1 adverse drug events 1 aerospace 1 analytics 1 analyze rends 1 anthropomorphism 1 application data management 1 attachment 1 authenticity 1 autobiographical narratives 1 automotive 1 autonomous vehicles 1 barriers to entry 1 big data 1 board 1 branding 1 building a sales force 1 business culture 1 business development 1 business ethics 1 capital 1 capital allocation 1 case study 1 climate 1 clinic 1 cloud infrastructure 1 communications industry 1 communities of practice 1 community pharmacy 1 compassion 1 competitive analysis 1 competitor analysis 1 complementary assets 1 computer security 1 consequences 1 consulting 1 consumer 1 consumer products 1 consumer psychology 1 consumer technology 1 content 1 core competencies 1 corporate vision 1 creativity 1 credit 1 critical decisions 1 culture change 1 customer challenge 1 customer experiences 1 customer relationship management (CRM) 1 customer satisfaction 1 customer segmentation 1 cybersecurity 1 data management 1 data processing 1 dating app 1 decision making 1 design 1 digital 1 digital age 1 digital mediums 1 discounted cash flow (DCF) 1 disruptive business model 1 disruptive innovation 1 distribution 1 domestic violence 1 economics 1 economics, politics and business environment 1 economists 1 ecosystem 1 education research 1 electronic medical records 1 employment 1 engineers 1 enterprise software 1 enterprise systems 1 entrepreneur 1 environmental 1 ethics and social responsibility 1 ethnography 1 evaluation 1 executive ability (management) 1 expansion 1 facts 1 financial 1 financial services 1 financial statements 1 finding a vice president of sales 1 firing 1 flexibility 1 free internet 1 fresh foods 1 fund raising 1 funding 1 game theory 1 gender 1 genetics 1 global delivery 1 globalization 1 go-to-market 1 go-to-market strategy 1 government regulations 1 grocery 1 growth 1 growth options 1 health 1 health care policy 1 health insurance 1 health-care 1 healthcare 1 heart/cardiac 1 hiring 1 history 1 home rental 1 hospital 1 human origins 1 human well-being 1 human-centered 1 human-computer interaction 1 human–computer interaction 1 impact venture 1 implementing strategy 1 incentives 1 incubation 1 industry standards 1 information and technology management 1 information economy 1 information management 1 information sharing 1 information systems 1 information technology 1 infrastructure 1 innovation process 1 innovative products 1 innovator 1 international entrepreneurial finance 1 international expansion 1 international management 1 international marketing 1 intraprenuership 1 inventions 1 inventory 1 investors 1 labor productivity 1 layoffs 1 learning 1 leukemia 1 liability 1 licensing 1 lighting 1 litigation 1 logistics 1 management systems 1 market strategy 1 marketing channels 1 marketplaces 1 master of business administration degree 1 medical imaging 1 medicine 1 menswear 1 merger integration 1 minorities 1 mission 1 mission alignment 1 mobile application 1 mobile apps 1 mobile money 1 monetization 1 monetization model 1 negotiations 1 new business 1 new customers 1 occupations 1 on-line video 1 open source software 1 organizational design 1 organizational management 1 organizational structure 1 organizational transformation 1 pandemic 1 partners 1 partnerships 1 patient safety 1 personal computer 1 pharmaceutical 1 philanthropy 1 platform evolution 1 platforms 1 politics and business environment 1 pricing 1 pricing strategy 1 private equity 1 process improvement 1 product development 1 product introduction 1 product positioning 1 product safety 1 product-market fit 1 proprietaty software 1 prototype 1 quality of work life 1 raise 1 regulations 1 renegotiation 1 retail 1 sales 1 sales force management 1 sales forecasting 1 sales strategy 1 salesforce management 1 scale 1 search 1 secondary financing 1 server 1 smartphones 1 social engagement 1 social enterprise 1 social impact 1 social responsibility 1 software containers 1 software development 1 sports 1 standardization 1 status 1 stereotypes 1 stories 1 storytelling 1 strategic direction 1 strategic partner 1 strategic planning 1 strategic positioning 1 supervisors 1 sustainability 1 tablet 1 team-building 1 training 1 unicorns 1 vertical farming 1 video communication 1 vision 1 vmware 1 waste disposal 1 web ecosystems 1 wireless communication 1 wireless technologie 1 wireless technologies 1 women 1 work