Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 101 - 125 of 164 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Optimal Search for Product Information
Optimal Search for Product Information
  • GSB Authors: Monic Sun
  • Date: 2012-06-05
  • Publication Type: Articles
  • Publication: Management Science
Miniature of A Reflection on Analytical Work in Marketing: Three Points of Consensus
A Reflection on Analytical Work in Marketing: Three Points of Consensus
  • GSB Authors: Monic Sun
  • Date: 2012-05-22
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of BabyCenter Creating a Social Brand
BabyCenter Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-22
  • Publication Type: Cases
Miniature of Sustainable Conservation
Sustainable Conservation
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-14
  • Publication Type: Cases
Miniature of The Business Case for Happiness
The Business Case for Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-13
  • Publication Type: Cases
Miniature of JetBlue Creating a Social Brand
JetBlue Creating a Social Brand
  • GSB Authors: Jennifer Aaker
  • Date: 2012-04-16
  • Publication Type: Cases
Miniature of Inflation in Weekend Box Office Estimates
Inflation in Weekend Box Office Estimates
  • GSB Authors: Neil Malhotra
  • Date: 2012-03-05
  • Publication Type: Articles
  • Publication: Applied Economics Letters
Miniature of The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The Yes Network in 2009
The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The Yes Network in 2009
  • GSB Authors: George Foster
  • Date: 2011-11-01
  • Publication Type: Cases
Miniature of WineInStyle
WineInStyle
  • GSB Authors: George Foster
  • Date: 2011-01-19
  • Publication Type: Cases
Miniature of Does Management Matter? Evidence from India
Does Management Matter? Evidence from India
  • GSB Authors: John Roberts | Nicholas Bloom
  • Date: 2011-01-01
  • Publication Type: Working Papers
Miniature of Global Events as Drivers of Growth: The Case of Hockey Canada
Global Events as Drivers of Growth: The Case of Hockey Canada
  • GSB Authors: George Foster
  • Date: 2010-12-10
  • Publication Type: Cases
Miniature of Marketing Models of Consumer Demand
Marketing Models of Consumer Demand
  • GSB Authors: Harikesh Nair
  • Date: 2010-12-02
  • Publication Type: Working Papers
Miniature of Licensing Decisions and Competition for Integration and Services in Open Source Software
Licensing Decisions and Competition for Integration and Services in Open Source Software
  • GSB Authors: Tunay Tunca
  • Date: 2010-11-14
  • Publication Type: Working Papers
Miniature of NIKE WE: Design Meets Social Good
NIKE WE: Design Meets Social Good
  • GSB Authors: Jennifer Aaker
  • Date: 2010-10-18
  • Publication Type: Cases
Miniature of Zappos: Happiness in a Box
Zappos: Happiness in a Box
  • GSB Authors: Jennifer Aaker
  • Date: 2010-09-20
  • Publication Type: Cases
Miniature of Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time
  • GSB Authors: Jennifer Aaker
  • Date: 2010-08-25
  • Publication Type: Cases
Miniature of The Psychology of Happiness
The Psychology of Happiness
  • GSB Authors: Jennifer Aaker | Carole Robin
  • Date: 2010-08-11
  • Publication Type: Cases
Miniature of Mary Simmons (A)
Mary Simmons (A)
  • GSB Authors: Mark Leslie
  • Date: 2010-08-02
  • Publication Type: Cases
Miniature of Mary Simmons (B)
Mary Simmons (B)
  • GSB Authors: Mark Leslie
  • Date: 2010-08-02
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of NIKE WE: Design Meets Social Good
NIKE WE: Design Meets Social Good
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-19
  • Publication Type: Cases
Miniature of Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
  • GSB Authors: George Foster
  • Date: 2010-06-15
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

40 business 27 economics 26 marketing strategy 22 advertising 21 computer science 16 entrepreneurship 14 consumer market behavior and pricing 14 industrial organization 14 internet 14 social media 13 microeconomics 12 technology 11 mathematics 11 strategy and general management 10 humor 9 customer acquisition 9 psychology 8 advertising campaigns 8 brand management 8 finance 8 innovation 8 internet marketing 8 programming language 7 accounting 7 auction theory and applications 7 branding 7 communication 7 econometrics 6 advertising strategy 6 artificial intelligence 6 consumer behavior 6 consumer goods 6 happiness 6 management 6 marketing campaigns 6 political science 6 social psychology 5 archaeology 5 competition 5 consumer behavior in brand consumption and identification 5 corporate finance and governance 5 customer satisfaction 5 digital platforms and economics 5 growth strategy 5 incentive 5 knowledge management 5 law 5 media 5 non-profit 5 organizational behavior 5 organizational design 5 politics 5 product design 5 product introduction 5 statistics 5 supply chain 5 web technology 4 agriculture 4 biology 4 consumer retail behavior studies 4 consumers 4 customer experiences 4 developing countries 4 ecology 4 emerging markets 4 employee benefits 4 endogeneity 4 engineering 4 field experiments 4 geography 4 homophily 4 leadership 4 machine learning 4 market segmentation 4 poverty 4 process management 4 sociology 4 storytelling 4 strategic planning 4 strategy and management 3 advertising media 3 business growth 3 business history 3 common value auction 3 communication in organizations 3 competition (biology) 3 consumer marketing 3 contract design 3 correlated unobservables 3 cultural differences and values 3 customer experience 3 customer service 3 design 3 digital marketing and social media 3 economic growth 3 economics and econometrics 3 education 3 entrepreneur 3 epistemology 3 ethics 3 experimental behavioral economics studies 3 food 3 health care 3 homophily theory (communication) 3 human behavior 3 information sharing 3 management science and operations research 3 market analysis 3 market economy 3 market entry 3 market research 3 marketing channels 3 marketing management 3 medicine 3 non-profit organizations 3 operating system 3 perspective (graphical) 3 philanthropy 3 philosophy 3 pricing 3 procurement 3 product positioning 3 productivity 3 pure mathematics 3 randomization 3 retail 3 service (business) 3 sports 3 start-ups 3 stories 3 strategic management 3 strategy 3 teamwork 3 telecommunications industry 3 the internet 3 women 3 world wide web 2 Mulago Foundation 2 Twitter 2 advertising campaign 2 advertising management 2 affect (linguistics) 2 anthropology 2 aquaculture 2 asymmetric information 2 athletics 2 behavioral targeting 2 bidding 2 big data 2 brand 2 brand equity 2 brands 2 business strategy and innovation 2 casinos 2 causal inference 2 comedy 2 communication strategy 2 community relations 2 compensation 2 competitive strategy 2 complex systems and time series analysis 2 computer science applications 2 conflict 2 consensus (social sciences) 2 constraints 2 consumer behaviour 2 consumer preferences 2 corporate branding 2 culture 2 customer retention 2 database 2 disruption risk 2 distributors 2 electric industries 2 electric power 2 emotional intelligence 2 employee attitude 2 employee empowerment 2 endogenous group formation 2 entertainment industry 2 entrepreneurial management 2 environment 2 epidemic 2 estimation theory 2 estimator 2 ethics and social responsibility 2 experimentation 2 field (mathematics) 2 firm innovation and growth 2 food processing industry 2 fund raising 2 game theory 2 gender diversity and inequality 2 geometry 2 globalization 2 history 2 industry structure 2 influencers 2 investment (military) 2 job satisfaction 2 kickbacks 2 labor market dynamics and wage inequality 2 learning 2 lobbying 2 management philosophy 2 market positioning 2 market structure 2 marketing communications 2 marketing implementation 2 marketing information systems 2 materials science 2 mathematical analysis 2 mechanical engineering 2 media influence and politics 2 merger and competition analysis 2 mission 2 monetization 2 monotone treatment response 2 monotone treatment selection 2 nonrandom targeting 2 online advertising 2 open source software innovations 2 operations 2 operations management 2 pain 2 pedagogy 2 pharmaceutical 2 political systems 2 pricing policies 2 product (mathematics) 2 production (economics) 2 professional sport 2 profitability index 2 promotions 2 psychotherapist 2 public relations 2 quality (philosophy) 2 regulated industries 2 regulation 2 reputation 2 sales promotions 2 sales strategy 2 scalability 2 selling 2 set (abstract data type) 2 social good 2 social innovation 2 social networks 2 sponsorship 2 sport management 2 start-up 2 supply chain and inventory management 2 supply chain resilience and risk management 2 sustainable supply chain management 2 taxation and compliance studies 2 technological change 2 television 2 user-generated content 2 venture capital 2 vertical integration 2 wine industry and tourism 1 A/B/N testing 1 ADAS 1 B2B 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 EDGAR search traffic 1 Ferrari 1 Home Shopping Network 1 IBuyer 1 IT policy and management 1 Indiegogo 1 Internet of Things 1 MLB 1 Microsoft 1 Montessori 1 NBA 1 NHL 1 RSN television ratings 1 Regional Sports Network 1 Salesforce 1 Skype 1 Technology Acceptance Model 1 Thumbtack 1 YES Network 1 acquisitions 1 actuarial science 1 advanced bandit algorithms research 1 advanced causal inference techniques 1 advertising and media 1 advertising effects 1 advertising, ad impressions, branding, complements, television 1 aerospace engineering 1 african americans 1 agricultural economics 1 analytical work 1 anatomy of funny 1 and entrepreneurship 1 and personnel 1 apparel 1 art history and market analysis 1 arts leadership 1 asian culture and media studies 1 association (psychology) 1 assortment optimization 1 attention 1 attitude (psychology) 1 auction theory 1 autobiographical narratives 1 automated driving 1 automobile industry 1 automotive dealers 1 automotive engineering 1 automotive industry 1 autonomous driving 1 autonomous vehicles 1 baby 1 balance (ability) 1 banking stability, regulation, efficiency 1 baseball on television 1 basketball broadcasting 1 behavioral health and interventions 1 behavioral operations 1 belief & doubt 1 benchmarking 1 bias 1 bias in corporate news 1 board of directors 1 borderlands 1 box office 1 brand image 1 breakthrough innovation 1 broker-dealer 1 business enterprises 1 business law and ethics 1 business marketing 1 business planning 1 business to business marketing 1 business to consumer 1 business training 1 businesspeople 1 capital structure 1 carving 1 cash 1 cash transfers 1 casino hotels 1 causal effects 1 certainty 1 certification 1 channel (broadcasting) 1 child mortality 1 child nutrition and water access 1 china 1 choice-based conjoint analysis 1 climate 1 club management 1 co-search 1 cognition 1 cognitive psychology 1 cold start (automotive) 1 collaboration 1 combinatorics 1 commerce 1 commercialization 1 commodity 1 communication media 1 communication methodology 1 communications 1 companies and brands 1 compassion 1 competence (human resources) 1 competitive advantage 1 competitor analysis 1 complementarities 1 complexity 1 composite material 1 comprehension 1 computer industry 1 computer network 1 computer security 1 conceptual framework 1 conflicts of interest 1 conglomeration reform 1 conjoint analysis 1 conservation, biodiversity, and resource management 1 construct (python library) 1 consumer credit 1 consumer culture 1 consumer demographics 1 consumer education 1 consumer goals 1 consumer markets 1 consumer privacy 1 consumer products industry 1 consumer psychology 1 consumer search 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 context (archaeology) 1 coordination 1 core competency 1 corporate culture 1 corporate finance 1 corporate growth 1 corporate sponsors 1 corporate vision 1 creativity 1 credit risk and financial regulations 1 customer and client analysis 1 customer base 1 customer feedback 1 customer profitability 1 customer relations 1 customer relationship management (CRM) 1 customer relationship marketing 1 customers 1 data 1 data collection 1 data mining 1 data science 1 data stream mining techniques 1 dating markets 1 debt 1 decentralization 1 deception 1 decision-making and behavioral economics 1 deforestation (computer science) 1 delegate 1 demographics 1 design of experiments 1 design thinking 1 developing country 1 developing employees 1 development and growth 1 diffusion of innovations 1 diffusion of innovations theory 1 digital advertising 1 digital media 1 digital mediums 1 digital rights management (DRM) 1 dimension (graph theory) 1 direct-to-consumer advertising 1 disadvantaged 1 display advertising 1 disruption 1 disruptive innovation 1 distribution 1 diverse educational innovations studies 1 diversity 1 domestic violence 1 downstream (manufacturing) 1 driver assistance 1 dynamic random access memory 1 dynamics 1 dynamics (music) 1 e-commerce 1 earnings announcements 1 earnings surprise 1 ecommerce 1 economic and environmental valuation 1 economic aspects of decision making 1 economic competition 1 economic decisions 1 economic demand 1 economic policies and impacts 1 economic theories and models 1 economic theory and institutions 1 economics of IS 1 economics of agriculture and food markets 1 economics of information 1 economics, politics and business environment 1 education technology 1 effectiveness-performance 1 electronic communication 1 emotions and moral behavior 1 empathy 1 employees 1 employment empowerment 1 enculturation 1 endogeneity (econometrics) 1 english auction 1 entertainment 1 entertainment studios 1 entrepreneurs 1 environmental 1 episodic memory 1 equilibrium analysis 1 estimation 1 ethnic group 1 event management 1 evolutionary biology 1 experimental psychology 1 export 1 extant taxon 1 externalities 1 fake news 1 false advertising 1 families & family life 1 feedback effects 1 film box office revenue 1 financial markets and investment strategies 1 financial reporting 1 financial services 1 financial statements 1 financial system 1 flexibility (engineering) 1 food insecurity 1 food policy 1 food security 1 food security and health in diverse populations 1 forward auction 1 franchise dealers 1 freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments 1 fundraising 1 game theory and voting systems 1 gender studies 1 general agricultural and biological sciences 1 geotechnical engineering 1 giving and receiving feedback 1 global trade and economics 1 golf 1 gratitude 1 growth 1 growth strategies 1 health care issues 1 heterogeneity 1 hierarchical Bayesian estimation 1 hockey on television 1 hofstede's cultural dimensions theory 1 hosting 1 hotels 1 households and firms 1 human well-being 1 human-centered 1 humor funny 1 hybrid security 1 ice hockey 1 imitation 1 imperfect information 1 imperfect information games 1 import 1 improving performance 1 in-flight purchases 1 in-store marketing 1 industrial and manufacturing engineering 1 industrial productivity 1 industry classification 1 industry studies 1 inequality 1 informal communication 1 information 1 information & technology 1 information industry 1 information management 1 information privacy 1 innovation and R&D 1 innovation and knowledge management 1 innovation management 1 innovation policy and r&d 1 installed-base effects 1 insurance and financial risk management 1 interference (communication) 1 international business 1 international issues 1 international marketing 1 international student and expatriate challenges 1 internet privacy 1 internet traffic 1 interview 1 inventory management 1 investment banking 1 job attitude 1 job performance 1 job satisfaction and organizational behavior 1 jokes 1 labor economics 1 labor studies 1 labor supply and demand 1 latent class analysis (statistics) 1 laughing 1 law and economics 1 laws and regulations 1 lead gen 1 leadership style 1 legal settlement 1 leukemia 1 leverage (statistics) 1 license 1 lighting 1 limit (mathematics) 1 limited attention 1 livelihood 1 longitudinal field 1 low income 1 loyalty 1 machine learning and algorithms 1 macroeconomics 1 magnetic field 1 making presentations 1 management and organizational studies 1 management consulting 1 management consulting stories 1 management information systems 1 management philosopy 1 management styles 1 manufacturing 1 manufacturing process and optimization 1 manufacturing strategy 1 market definition 1 market selection 1 market share 1 market strategy 1 marketing campaign 1 marketing mix 1 marketing models 1 marketing organizations 1 marketing planning 1 marketing plans 1 marketing research 1 mass media 1 matching 1 matching (statistics) 1 mathematical optimization 1 mathematics education 1 matrix (chemical analysis) 1 meaning 1 meaning (existential) 1 meaning-making 1 meaningfulness 1 media economics 1 media studies and communication 1 medical devices 1 medical prescription 1 medtech 1 memory 1 metallurgy 1 microfinance 1 middle management 1 minority and ethnic groups 1 misinformation consequences 1 misreporting 1 mobile apps 1 monetary economics 1 monopoly 1 monotone instrumental variable 1 monotone instrumental variables 1 mother 1 motivation 1 motivation (psychology) 1 motorsports 1 multi-sourcing 1 multi-tier supply chain 1 multivariate analysis 1 museum 1 narratives 1 natural resource economics 1 negotiation 1 netnography 1 neuroscience 1 new product development 1 nike 1 non-profit management 1 non-profit marketing 1 office culture 1 oil palm production and sustainability 1 on-line 1 on-line information services 1 online platforms 1 online social networks 1 open source 1 open source software 1 operating environment 1 operational definitions 1 opioid 1 opioids 1 organization structure 1 organizational change 1 organizational stories 1 organizational studies 1 organizational transformations 1 organizations 1 path (computing) 1 path data 1 path dependence 1 payment 1 peer fi rm 1 performance evaluation 1 persistence (discontinuity) 1 persistent performance differences 1 personal computer 1 personal strategy and style 1 personalization 1 personnel 1 personnel selection 1 persuasion 1 persuasion (psychology) 1 pharmacology 1 physical medicine and rehabilitation 1 physics 1 platforms 1 policy making 1 political advertising 1 politics and business environment 1 potential outcomes 1 poverty, education, and child welfare 1 power 1 pranks 1 price discrimination 1 pricing of services 1 pricing strategy 1 prioritization 1 privacy 1 private equity 1 private equity and venture capital 1 process (computing) 1 product 1 product development 1 product differentiation 1 product usage 1 production management (manufacturing) 1 profitability 1 psychiatry 1 psychographic 1 psychological intervention 1 public economics 1 public health 1 public policy 1 publicity 1 quality and supply management 1 quantitative analysis 1 quantum mechanics 1 race (biology) 1 radio frequency identification systems 1 randomized control trial 1 randomized controlled trial 1 rank (graph theory) 1 rate of return 1 ratings 1 real estate 1 real-time targeting 1 recall 1 recruitment 1 reference price 1 regional broadcasting 1 regression 1 regression discontinuity 1 regression discontinuity design 1 relationships 1 relevant market 1 research methodology 1 retirement, disability, and employment 1 revealed preference 1 revenue 1 revenue generation 1 rewards 1 risk analysis (engineering) 1 risk management 1 risk management in financial firms 1 safety research 1 sales agents 1 sales management 1 sales operations 1 sales organization 1 satisficing 1 search advertising 1 search costs 1 search engine 1 search engines 1 seekers 1 segmented pricing 1 selection (genetic algorithm) 1 self-depreciation 1 semiconductor industry 1 service delivery framework 1 service management 1 service pricing 1 shared mobility 1 sharing economy and platforms 1 shopping 1 shopping carts 1 situational ethics 1 skits 1 social and intergroup psychology 1 social belonging 1 social brand 1 social change 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social learning 1 social science 1 social technology 1 software 1 software development 1 software enabled 1 sorting 1 sport development 1 sports management 1 statistical analysis 1 statistical correlation 1 stock (firearms) 1 stock market forecasting methods 1 storybanking 1 strategic financial management 1 strategic market planning 1 strategic sourcing 1 strategy implementation 1 subsidy 1 supplemental nutrition assistance program 1 supply & demand 1 supply and demand 1 supply chain management 1 supply chain networks 1 supply chain risk management 1 surgery 1 sustainability 1 technology management 1 technology transfer 1 telecommunications 1 television networks 1 television program ratings 1 theme (computing) 1 time 1 time horizon 1 tradeoff analysis 1 transportation 1 transportation and mobility innovations 1 travel 1 treatment effects 1 trust 1 typology 1 unique bid auction 1 unit (ring theory) 1 univariate analysis 1 upstream (networking) 1 users 1 valuation (finance) 1 value (mathematics) 1 value of information 1 values 1 video 1 visual perception 1 volatility (finance) 1 volunteer work 1 wealth 1 well-being 1 whole & parts (psychology) 1 windsurfing 1 wine 1 work (physics) 1 work life balance 1 yield (engineering)