Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 126 - 133 of 133 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Off-Target? Changing Cognitive-Based Attitudes
Off-Target? Changing Cognitive-Based Attitudes
  • GSB Authors: Jennifer Aaker
  • Date: 2002-01-01
  • Publication Type: Working Papers
Miniature of Can Mixed Emotions Peacefully Co-Exist?
Can Mixed Emotions Peacefully Co-Exist?
  • GSB Authors: Jennifer Aaker
  • Date: 2002-01-01
  • Publication Type: Working Papers
Miniature of Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
  • GSB Authors: Jennifer Aaker
  • Date: 2001-09-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
  • GSB Authors: Jennifer Aaker
  • Date: 2001-09-01
  • Publication Type: Articles
  • Publication: Journal of Cross-Cultural Psychology
Miniature of I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-06-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers
Miniature of Culture Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
Culture Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers
Miniature of I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
I Seek Pleasures, We Avoid Pains: The Role of Self Regulatory Goals in Information Processing and Persuasion
  • GSB Authors: Jennifer Aaker
  • Date: 2001-01-01
  • Publication Type: Working Papers
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

46 marketing 15 happiness 14 humor 11 internet 11 marketing strategy 11 social media 9 entrepreneurship 8 advertising 8 artificial intelligence 8 internet marketing 7 technology 6 branding 6 innovation 6 machine learning 6 strategy and general management 5 brand management 5 comedy 5 customer acquisition 5 human well-being 5 human-centered 5 marketing campaigns 5 organizational behavior 5 organizational design 5 psychology 5 time 5 well-being 4 business marketing 4 communication 4 communication strategy 4 cultural differences and values 4 customer experiences 4 customer satisfaction 4 design 4 leadership 4 media 4 storytelling 4 strategy 4 web technology 3 business growth 3 communication in organizations 3 company culture 3 consulting 3 culture 3 customer experience 3 customer relations/retention 3 customer service 3 employee benefits 3 ethics 3 explainability 3 framing 3 health 3 non-traditional 3 responsible 3 start-up 3 stories 3 teamwork 2 Twitter 2 affective forecasting 2 age 2 athletics 2 attitudes 2 behavioral health and interventions 2 brands 2 business 2 collaboration 2 community relations 2 compassion 2 conflict 2 consumer attitudes 2 consumer behavior in brand consumption and identification 2 decision making 2 economics 2 education 2 emotion 2 emotional intelligence 2 employee attitude 2 employee empowerment 2 fairness 2 goal (psychology) 2 goal framing 2 goals 2 hedonics 2 history 2 human behavior 2 information sharing 2 management philosophy 2 market research 2 marketing implementation 2 meaning 2 mental simulation 2 money 2 non-profit organizations 2 optimism 2 persuasion 2 philanthropy 2 politics 2 power 2 product design 2 prosocial behavior 2 psychotherapist 2 retail 2 sales promotions 2 social change 2 social good 2 social psychology 2 sociology 2 time perception 2 women 1 (psychology) 1 AI chatbot 1 American Marketing Association 1 Ferrari 1 Gies College of Business 1 Home Shopping Network 1 Indiegogo 1 MOOC 1 Microsoft 1 Montessori 1 Paul D. Converse Award 1 Salesforce 1 Skype 1 Thumbtack 1 University of Illinois 1 accounting 1 achieved status 1 action theory (psychology) 1 admiration 1 advertising campaign 1 advertising campaigns 1 advertising media 1 aesthetics 1 affect (linguistics) 1 affect/emotions/mood 1 anatomy of funny 1 anthropology 1 apparel 1 applied psychology 1 archaeology 1 association (psychology) 1 augmentation 1 autobiographical narratives 1 automation 1 autonomy 1 baby 1 beauty 1 bias 1 biology 1 brand 1 brand choice 1 brand equity 1 brand image 1 brand name products 1 breakthrough innovation 1 business law and ethics 1 business schools 1 business to consumer 1 carving 1 choice 1 climate 1 cognition 1 cognitive psychology 1 commerce 1 commercial products 1 communication media 1 communications 1 competence (human resources) 1 competent 1 comprehension 1 computer science 1 conceptual framework 1 conflict management 1 conflicts of interest 1 consumer behavior 1 consumer goals 1 consumer preferences 1 consumer psychology 1 consumer research 1 consumer retail behavior studies 1 consumer well-being 1 consumers 1 corporate growth 1 corporate sponsors 1 creativity 1 cross-cultural research 1 culture -- psychological aspects 1 customer feedback 1 customer relations 1 customer relationship management (CRM) 1 customer retention 1 customers 1 decision-making and behavioral economics 1 design thinking 1 developing employees 1 diet 1 digital mediums 1 dimension (graph theory) 1 displacement 1 dispute resolution 1 diversity 1 domestic violence 1 e-commerce 1 economic decisions 1 education technology 1 educational technology 1 electronic communication 1 emerging technology 1 emotional health 1 emotions 1 emotions and moral behavior 1 empathy 1 employment empowerment 1 entertainment 1 entertainment studios 1 entrepreneurs 1 episodic memory 1 epistemology 1 ethnic group 1 evolutionary biology 1 excellence 1 expectation theory 1 experience 1 extant taxon 1 financial resources 1 fluency 1 food consumption 1 frames (social sciences) 1 fund raising 1 generosity 1 giving and receiving feedback 1 goal attainment 1 governance 1 gratitude 1 growth 1 growth strategy 1 health & psychology 1 health behavior 1 health care 1 health care issues 1 hiring strategy 1 hofstede's cultural dimensions theory 1 human centered AI 1 human centered design 1 humor funny 1 impatience 1 improving performance 1 income 1 individualism 1 informal communication 1 international issues 1 internet > social aspects 1 internet marketing > political aspects 1 inventory management 1 job satisfaction 1 jokes 1 journey/destination 1 laughing 1 laughter 1 laws and regulations 1 leadership style 1 leukemia 1 longitudinal field 1 magnetic field 1 making presentations 1 management 1 management > psychological aspects 1 management consulting 1 management consulting stories 1 management philosopy 1 management styles 1 market segmentation 1 marketing campaign 1 marketing channels 1 marketing communications 1 marketing plans 1 mathematics 1 meaning (existential) 1 meaning-making 1 meaningfulness 1 mediation & conciliation services 1 medical devices 1 medtech 1 memory 1 mental health 1 metaphor 1 microeconomics 1 microfinance 1 mindfulness 1 mission 1 money & psychology 1 mother 1 motivation 1 motivation (psychology) 1 narratives 1 neuroscience 1 non-profit 1 non-profit marketing 1 office culture 1 on-line 1 online education 1 organizational change 1 organizational stories 1 organizational transformations 1 performance 1 personal finance 1 personal identity 1 personal strategy and style 1 philosophy 1 physics 1 political elections 1 political science 1 poverty 1 power and influence 1 pranks 1 preferences 1 product development 1 product differentiation 1 product introduction 1 programming language 1 psychiatry 1 psychographic 1 public health 1 public relations 1 publicity 1 pure mathematics 1 purpose 1 quantum mechanics 1 recall 1 recruitment 1 regulatory fit 1 reinforcement learning 1 relationships 1 reputation 1 sales agents 1 sales strategy 1 satisficing 1 saving 1 savings 1 self-depreciation 1 sensory perception 1 situational ethics 1 skits 1 social and intergroup psychology 1 social brand 1 social entrepreneurship 1 social impact 1 social media > political aspects 1 social responsibility of business 1 social science 1 social technology 1 software enabled 1 spatial orientation 1 storybanking 1 strategic planning 1 stress 1 student debt 1 success 1 sustainability 1 technological change 1 technological innovation 1 technology and society 1 television 1 time perceptions 1 typology 1 values 1 video 1 volunteer work 1 warm 1 wealth 1 wit and humor > psychological aspects 1 work life balance 1 workforce