Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 151 - 175 of 456 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of ENGIE: Strategic Transformation of an Energy Conglomerate
ENGIE: Strategic Transformation of an Energy Conglomerate
  • GSB Authors: Stefan Reichelstein
  • Date: 2016-09-22
  • Publication Type: Cases
Miniature of The Rise of Apple
The Rise of Apple
  • GSB Authors: William Barnett
  • Date: 2016-09-14
  • Publication Type: Cases
Miniature of Wine in China: The Wild West of the Far East
Wine in China: The Wild West of the Far East
  • GSB Authors: Alyssa Rapp
  • Date: 2016-09-09
  • Publication Type: Cases
Miniature of Bonnier News in 2016 and Beyond: Balancing Legacy and Innovation
Bonnier News in 2016 and Beyond: Balancing Legacy and Innovation
  • GSB Authors: Robert Burgelman
  • Date: 2016-08-15
  • Publication Type: Cases
Miniature of Sustainable Investing at Generation Investment Management
Sustainable Investing at Generation Investment Management
  • GSB Authors: Stefan Reichelstein
  • Date: 2016-06-30
  • Publication Type: Cases
Miniature of SAP Design Thinking Part B
SAP Design Thinking Part B
  • GSB Authors: Baba Shiv
  • Date: 2016-04-12
  • Publication Type: Cases
Miniature of SAP Design Thinking Part A
SAP Design Thinking Part A
  • GSB Authors: Baba Shiv
  • Date: 2016-04-12
  • Publication Type: Cases
Miniature of Zynga and the Launch of Farmville
Zynga and the Launch of Farmville
  • GSB Authors: Amir Goldberg | Debra Schifrin
  • Date: 2016-03-03
  • Publication Type: Cases
Miniature of Oregon Shakespeare Festival (B): The 2015-2025 Long Range Plan
Oregon Shakespeare Festival (B): The 2015-2025 Long Range Plan
  • GSB Authors: Bill Meehan
  • Date: 2015-11-01
  • Publication Type: Cases
Miniature of Box in 2015 (B): Entering the Next Phase
Box in 2015 (B): Entering the Next Phase
  • GSB Authors: Robert Siegel | Robert Burgelman
  • Date: 2015-10-09
  • Publication Type: Cases
Miniature of First Solar, Inc. in 2010
First Solar, Inc. in 2010
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2015-09-08
  • Publication Type: Cases
Miniature of Google and Android in 2015 (C): Looking Towards the Future
Google and Android in 2015 (C): Looking Towards the Future
  • GSB Authors: Robert Siegel | Robert Burgelman
  • Date: 2015-08-05
  • Publication Type: Cases
Miniature of Medium in 2015: A New Form of Networked Publishing
Medium in 2015: A New Form of Networked Publishing
  • GSB Authors: Robert Siegel | Robert Burgelman
  • Date: 2015-08-04
  • Publication Type: Cases
Miniature of Wikimedia Foundation in 2015: Changing How Humans Share Knowledge
Wikimedia Foundation in 2015: Changing How Humans Share Knowledge
  • GSB Authors: Robert Siegel | Robert Burgelman
  • Date: 2015-07-22
  • Publication Type: Cases
Miniature of Equal Opportunities Schools: Finding the Missing Students
Equal Opportunities Schools: Finding the Missing Students
  • GSB Authors: Bill Meehan
  • Date: 2015-07-15
  • Publication Type: Cases
Miniature of HP Enterprise Group in 2015: Igniting Organizational Transformation
HP Enterprise Group in 2015: Igniting Organizational Transformation
  • GSB Authors: Robert Burgelman
  • Date: 2015-06-26
  • Publication Type: Cases
Miniature of Invitrogen (A)
Invitrogen (A)
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2015-06-25
  • Publication Type: Cases
Miniature of Intel's Mobile Strategy in 2015 and Beyond
Intel's Mobile Strategy in 2015 and Beyond
  • GSB Authors: Robert Burgelman
  • Date: 2015-05-06
  • Publication Type: Cases
Miniature of SolarCity: Rapid Innovation
SolarCity: Rapid Innovation
  • GSB Authors: Stefan Reichelstein
  • Date: 2015-03-27
  • Publication Type: Cases
Miniature of Insight to Outcome: A Note on Strategy Development and Implementation
Insight to Outcome: A Note on Strategy Development and Implementation
  • GSB Authors: Thomas Wurster
  • Date: 2015-03-03
  • Publication Type: Cases
Miniature of The San Francisco Symphony
The San Francisco Symphony
  • GSB Authors: Bill Meehan
  • Date: 2015-01-22
  • Publication Type: Cases
Miniature of SM Entertainment
SM Entertainment
  • GSB Authors: William Barnett
  • Date: 2015-01-05
  • Publication Type: Cases
Miniature of Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014
Qualcomm and Intel: Evolving Strategies in the Mobile Chipset Industry in 2014
  • GSB Authors: Robert Burgelman
  • Date: 2014-11-14
  • Publication Type: Cases
Miniature of Knights Apparel and the Alta Gracia Factory: Paying a Living Wage
Knights Apparel and the Alta Gracia Factory: Paying a Living Wage
  • GSB Authors: Paul Brest
  • Date: 2014-10-30
  • Publication Type: Cases
Miniature of Cloud Storage and Document Management: How a New Generation of Companies Is Shaping the Enterprise Content Management Industry
Cloud Storage and Document Management: How a New Generation of Companies Is Shaping the Enterprise Content Management Industry
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2014-10-29
  • Publication Type: Cases
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Keywords: strategy and general management   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

456 Cases

76 strategy 46 sports 44 international business 43 technology 41 innovation 35 entrepreneurship 32 growth strategy 32 leadership 31 strategic planning 21 business growth 19 internet 18 globalization 18 non-profit organizations 18 organizational change 17 corporate strategy 16 health care 16 strategy formulation 15 competitive advantage 14 software 14 telecommunications 12 competitive strategy 12 corporate culture 12 culture 12 entertainment 12 market entry 12 media 12 philanthropy 11 acquisitions 11 artificial intelligence 11 developing countries 11 marketing 11 marketing strategy 11 mobile 11 strategy implementation 10 economic development 10 education 10 emerging markets 10 energy 10 expansion 10 organizational design 9 branding 9 country analysis 9 digital 9 electronic commerce 9 information technology 9 mergers & acquisitions (M&A) 9 organizational management 9 strategic positioning 8 India 8 computer industry 8 fund raising 8 high technology 8 intellectual property 8 international marketing 8 international operations 8 manufacturing 8 risk management 8 sales management 8 strategic thinking 8 strategy execution 8 technological change 8 venture capital 7 China 7 business models 7 competitive environment 7 decision making 7 digital platforms 7 distribution channels 7 entertainment industry 7 entrepreneurs 7 global business 7 international management 7 management of crises 7 market positioning 7 negotiations 7 organizational structure 7 television 6 IT infrastructure 6 company culture 6 competition 6 consulting 6 crime 6 e-commerce 6 enterprise software 6 financial strategy 6 market analysis 6 reorganization 6 smartphone 6 social issues 6 start-up 5 SaaS 5 brand management 5 business marketing 5 business strategy 5 change management 5 consumer electronics 5 customer experience 5 digital disruption 5 digital transformation 5 disruption 5 disruptive innovation 5 disruptive innovations 5 distribution 5 economic indicators 5 entrepreneurial management 5 growth management 5 health care policy 5 implementing strategy 5 management 5 new business development 5 on-line distribution 5 organizational behavior 5 product management 5 regulation 5 ride-sharing 5 sales strategy 5 semiconductors 5 social media 5 social responsibility 5 start-ups 5 strategic management 5 strategy management 5 transportation 4 AI 4 IT industry dynamics 4 analytics 4 beyond-market strategy 4 business government relations 4 business model 4 computers 4 doctors 4 ecosystem 4 employee empowerment 4 employee problems 4 environmental protection 4 franchise 4 government relations 4 growth 4 health care delivery management 4 human resources 4 humor 4 information technology (IT) 4 internet marketing 4 investment management 4 laws & regulations 4 legal aspects of business 4 legal issues 4 liability 4 management of change 4 market selection 4 medical supplies 4 merger 4 merger integration 4 non-profit sector 4 partnerships 4 product differentiation 4 real estate 4 sales organization 4 scaling 4 sexual harassment 4 software as a service 4 software development 4 solar 4 strategic analysis 4 strategic market planning 4 supply chain 4 supply chain management 4 technology platforms 4 transformation 4 volunteers 4 women 3 AIDS 3 Africa 3 Asia 3 CEO 3 Eastern Europe 3 IPO 3 IT management 3 Intel 3 South Africa 3 acquisition 3 banking 3 brands 3 business and government relations 3 climate change 3 coaching 3 coffee 3 comedy 3 competitive decision making 3 consumer marketing 3 corporate entrepreneurship 3 corporate governance 3 corporate reorganization 3 corporate transformation 3 corporate venture 3 customer needs 3 customer satisfaction 3 data 3 data management 3 design thinking 3 digital imaging 3 diversification 3 diversity 3 employee interviews 3 employee promotion 3 employee training 3 equal access 3 family business 3 family-owned business 3 financing 3 government 3 human capital 3 imaging and printing 3 impact investing 3 industry analysis 3 industry structure 3 information management 3 information services 3 information sharing 3 infrastructure 3 labor relations 3 leadership development 3 management skills 3 market planning strategy 3 medicare 3 mergers 3 motivation 3 multinational corporation 3 networking 3 non-traditional 3 organizational development 3 performance reviews 3 pharmaceuticals 3 political risk 3 poverty 3 pricing strategy 3 product positioning 3 project management 3 research and development (R&D) 3 resource allocation 3 sales compensation 3 social change 3 social enterprise 3 social entrepreneurship 3 sports management 3 storage 3 sustainability 3 talent management 3 teams 3 telecommunications industry 3 valuation 3 vision 2 Android 2 COVID-19 2 ERP 2 France Telecom 2 Google 2 IT services 2 Internet of Things 2 Korea 2 M&A 2 OEM 2 Parkinson's disease 2 Rebecca Onie 2 Russia 2 Stephane Richard 2 Uber 2 United Kingdom 2 Web 2.0 2 accountability 2 arts administration 2 assassination 2 automotive industry 2 banking industry 2 basketball 2 behavior 2 biotechnology 2 brand equity 2 brokerage industry 2 business conditions 2 business strategies 2 cloud 2 cloud computing 2 collaboration 2 communication 2 communication strategy 2 computer games 2 corporate core competence development 2 corporate ventures 2 corporate vision 2 counter-terrorism 2 credit cards 2 crisis management 2 cross cultural relations 2 culture change 2 customer acquisition 2 customer relations management 2 data bases 2 data mining 2 decision analysis 2 deregulation 2 derivatives 2 differentiation strategy 2 digital media 2 digitization 2 disruptive business model 2 disruptive technologies 2 electric cars 2 electric vehicle 2 electric vehicles 2 employee benefits 2 entering foreign markets 2 enterprise systems 2 entrepreneur 2 environment 2 executive ability 2 facilities 2 families & family life 2 family owned businesses 2 financial analysis 2 financial performance measurement 2 financial services 2 foreign investment 2 foreign market entry 2 fundraising 2 game theory 2 global trading company 2 golf 2 governance 2 government agencies 2 government and business 2 government regulation 2 green business 2 hardware 2 health management 2 hedge funds 2 horizontal organization 2 horse racing 2 human-centered innovation 2 hyperscalers 2 impact investment 2 incubator 2 information age 2 information systems 2 institutional investments 2 international trade 2 invasion 2 investments 2 journalism 2 land reform 2 litigation 2 local government 2 logistics 2 management of professionals 2 managerial behavior 2 margins 2 market expansion services company 2 market segmentation 2 marketing information systems 2 matrix organisation 2 measuring business performance 2 media relations 2 medical industry 2 mergers & acquisitions 2 microprocessor 2 minority and ethnic groups 2 mission 2 mobile devices 2 motion picture 2 motorsports 2 music 2 natural resources 2 neurodegenerative disease 2 new process 2 non-governmental organisations (NGOs) 2 non-profit 2 non-profit marketing 2 non-profit organization 2 open source 2 operating systems 2 organic growth 2 organizational learning 2 organizational problems 2 organizational transformation 2 pandemic 2 performing arts 2 petroleum industry 2 pharmaceutical 2 platform 2 plug-in hybrid 2 political systems 2 politics 2 private equity 2 privatization 2 product development 2 product markets 2 product pipeline 2 product portfolio management 2 project finance 2 public policy 2 public relations 2 publishing 2 recessions 2 recording industry 2 recycling 2 regulatory compliance 2 restructuring 2 retail 2 risk assessment 2 sales force management 2 scaling entrepreneurial ventures 2 scaling globally 2 security 2 social innovation 2 social justice 2 software as a service (SaaS) 2 spinoffs 2 sponsorship 2 sport management 2 stem cell research 2 strategic alliances 2 strategic implementation 2 strategic integration 2 strategic intent 2 strategic leadership 2 subsidies 2 supply chain optimization 2 systems 2 tariffs 2 technological innovation 2 value creation 2 value innovation 2 vertical integration 2 video games 2 virtual communities 2 water resources 2 women executives 2 women in business 2 world economy 1 AI firms 1 Adeyemi Ajao 1 African Americans 1 American Electric Power Company 1 Apple 1 Arena Football League (AFL) 1 Arm 1 Atom 1 Autocad 1 BYD (Build Your Dream) 1 Better Place 1 Box 1 Brazil 1 CAD 1 CFO 1 COVID 1 Cabify 1 Cadmium Telluride 1 Carlos Ghosn 1 Centrino 1 ChatGPT 1 Chevy Volt 1 Clearwire 1 Desert Storm 1 Didi 1 Didier Lombard 1 Duke Energy 1 ESG 1 EV Williams 1 Europe 1 European media 1 First Solar 1 France 1 FutureGen 1 Gilead 1 GreenGen 1 Gulf War 1 HIV / AIDS 1 HMOs 1 Hewlett Packard (HP) 1 IBM 1 IPO (initial public offering) 1 IT 1 IT spending 1 Impact America Fund 1 India market 1 India, (Indo-US corridor) 1 Infosys 1 International business 1 Iraq 1 Israel 1 John Elway 1 K-12 1 K12 1 Kenya 1 Kesha Cash 1 LTE 1 Linux 1 London 1 Lyft 1 MRI 1 Medicaid 1 Medicare 1 Nigeria 1 Nike 1 Nissan 1 Nordic media 1 North Star Metric 1 Orange 1 Product positioning 1 Public Private Partnership (PPP) 1 Qualcomm 1 Regional Sports Network 1 Renault 1 Renault-Nissan Alliance 1 SAP 1 SOA (service oriented architecture) 1 SaaS (software as a service) 1 Samsung 1 Sean Maloney 1 Shenhua 1 Spain 1 Sprint 1 Tesla motors 1 Tuenti 1 VC 1 Volt 1 Wi-Fi (wireless fidelity) 1 WiFi 1 WiMAX 1 Wikimedia Foundation 1 Wikipedia 1 World Trade Organization 1 YES Network 1 Zipcar 1 Zoom 1 accounting 1 action planning 1 activists 1 administration 1 advertising 1 age diversity 1 agribusiness 1 aircraft 1 airline industry 1 airlines 1 alliances 1 analyze rends 1 anatomy of failure 1 angel financing 1 antitrust 1 application infrastructure software 1 application platform 1 art 1 artists 1 arts leadership 1 asset allocation 1 athletes 1 attitudes 1 authenticity 1 automaker 1 automation 1 automobile industry 1 automotive 1 autonomous driving 1 autonomous vehicles 1 barriers to entry 1 basware 1 battery development 1 battery makers 1 belief systems 1 bids 1 big data 1 blue bond 1 board of directors 1 bootstrapping 1 boxing 1 brand and product relationship 1 brand awareness 1 brand extension 1 brand image 1 branding - global and local brands 1 bribery 1 broadcast / cable 1 broadcasting industry 1 building materials industry 1 business and society 1 business continuity planning 1 business culture 1 business cycles 1 business development 1 business dynamics 1 business expansion 1 business history 1 business model transformation 1 business opportunity 1 business plans 1 business policy 1 business process reengineering 1 business to consumer 1 cable television 1 capacity 1 capital 1 carbon capture and storage 1 career advancement 1 career break 1 career changes 1 career planning 1 career re-entry 1 carsharing 1 cash flow 1 cause related marketing 1 cellular networks 1 cellular phones 1 cellular telecommunications 1 cellular telephony 1 change 1 charge provider 1 chemicals 1 child care 1 circular economy 1 cities 1 clean coal 1 clean energy grid 1 clean energy transition 1 clinic 1 clothing 1 cloud computing industry 1 cloud infrastructure 1 cloud solutions 1 cloud storage 1 coal 1 collective bargaining agreements 1 collective impact 1 combustion engine 1 commercial real estate 1 commodities 1 commoditization 1 commodity markets 1 communication in organizations 1 communication technology 1 communications 1 communications in organizations 1 communications industry 1 communications processor 1 community based-organization 1 community relations 1 companies and brands 1 competitive analysis 1 competitive bidding 1 competitor analysis 1 complexity 1 composting 1 computer 1 computer networks 1 computer services 1 construction 1 consumer finance 1 content / viewer monetization 1 content delivery 1 content delivery network 1 continuous strategic planning flexibility 1 convergence 1 copyright 1 core competencies 1 corn 1 corporate citizenship 1 corporate innovation 1 corporate intrapreneurship 1 corporate portfolio decision-making 1 corporate potfolio decision-making 1 corporate responsibility 1 corporate social responsibility 1 corporate social responsibility (CSR) 1 corporate structure 1 corruption 1 cosmetics 1 country managers 1 creativity 1 credit 1 cross business strategic integration 1 cross-business strategic integration 1 cross-cultural relations 1 crowdsourcing 1 cultural change 1 customer experiences 1 customer insights 1 customer loyalty 1 customer relationship management (CRM) 1 customer retention 1 customer segment analysis 1 cybersecurity 1 data processing 1 data science 1 data-driven decision making 1 databases 1 debt management 1 decentralization 1 decision-making 1 delegation 1 delivery services 1 delivery system 1 demographics 1 desert storm 1 design and make technology 1 design to make 1 development 1 development countries 1 digital age 1 digital community 1 digital rights management (DRM) 1 digital strategy 1 digitalization 1 direct sales 1 direct-to-consumer 1 disintermediation 1 disruption strategy 1 diversity and inclusion 1 double bottom line 1 drone delivery 1 dual CEO-ship 1 dynamic balance 1 e-invoicing 1 early adopters 1 earnings 1 economic analysis 1 economic conditions 1 economic exposure 1 education technology (EdTech) 1 efficiency 1 efficient markets 1 electric car 1 electric power 1 electric powertrain 1 electronic medical records 1 electronics 1 emerging world 1 emotional intelligence 1 empathy 1 endowment 1 engineering 1 enterprise application software 1 enterprise content management 1 enterprise market 1 entertainment/media 1 entrepreneurial finance 1 entrepreneurial mindset 1 environmental 1 environmental protections 1 environmental sustainability 1 equity capital 1 equity valuation 1 ethanol 1 ethics 1 evaluating opportunities 1 event management 1 execution 1 external relations issues 1 eye care 1 facilities planning 1 facts 1 family businesses 1 family-owned businesses 1 fiduciary 1 finance 1 financial 1 financial crisis 1 financial implications of strategic decisions 1 financial institutions 1 financial instruments 1 financial management 1 financial performance management 1 financial planning 1 financial processing 1 financial reporting 1 financial service 1 financial technology 1 fintech 1 fiscal policy 1 fixed income 1 flexibility 1 focusing on customers 1 food 1 food international business 1 forecasting 1 foreign exchange 1 foreign growth strategy 1 foreign subsidiaries 1 foster care 1 free pricing 1 fuel-efficient vehicles 1 furniture 1 gambling 1 game consoles 1 gaming 1 global automotive industry 1 global delivery 1 global expansion 1 global growth 1 global strategic leadership 1 global warming 1 goal setting 1 government regulations 1 green energy industry 1 green marketing 1 greeting cards 1 group dynamics 1 growing a foreign business 1 growth mindset 1 growth stages 1 growth strategy in the face of change 1 gulf war 1 hairstyling 1 headquarters 1 health 1 health Leads 1 health and safety 1 health care services 1 health insurance 1 health insurance industry 1 health leads 1 health policy 1 health services 1 healthy leaving 1 healthy living 1 hearing aids 1 heart/cardiac 1 hedging 1 high-technology software company 1 himan resource 1 hiring 1 hiring process 1 hiring strategy 1 history 1 horizontal diversification 1 hospital administration 1 hospital management 1 hospitals 1 hosting 1 human behavior 1 human resource management (HRM) 1 human resources management (HRM) 1 hybrid vehicle 1 ice hockey 1 implementation 1 incentives 1 industrial 1 industrial goods 1 industrial real estate 1 inflexion point 1 information & technology 1 information and technology management 1 information economy 1 innovative products 1 innovator 1 instant messaging service 1 insurance 1 intellectual property products 1 interactive game 1 interest groups 1 interest rates 1 internal entrepreneurship 1 international 1 international alliances 1 international banking 1 international development 1 international entrepreneurial finance 1 international expansion 1 international growth 1 international relations 1 internet company 1 internet search 1 intra-division corporate innovation 1 intraprenuership 1 investing 1 investment 1 investment banking 1 iraq 1 israel 1 jobs to be done 1 joint venture 1 just in time 1 key performance indicators 1 knowledge management 1 labor practices 1 laws and regulation 1 layoffs 1 leasing 1 leukemia 1 licensing 1 life-cycle cost analysis 1 liquidity 1 lobbying 1 localisation 1 long term evolution 1 long term planning 1 long-term planning 1 longevity 1 low income 1 low power intel architecture 1 luxury brands 1 machine learning 1 macroeconomics 1 management by objective 1 management by objectives 1 management communication 1 management control systems 1 management strategy 1 managerial skills 1 managing the corporate growth engine 1 mandates 1 manufacturing industry 1 manufacturing process 1 manufacturing strategy 1 market change 1 market competition 1 market definition 1 market evolution 1 market research 1 market share 1 market supporting institutions 1 marketing campaigns 1 marketing communications 1 marketing consulting services 1 marketing implementation 1 marketing management 1 marketing organizations 1 marketing planning 1 marketing positioning 1 marketing segmentation 1 marketplace 1 mass merchandizing 1 measurements 1 medicaid 1 medical billing 1 medical devices 1 medical imaging 1 medical laboratories 1 medicine 1 meditation 1 medium 1 medium corporation 1 mental depression 1 mental health care 1 mergers and acquisitions 1 metrics for success 1 microprocessors 1 minority & ethnic groups 1 mobile communications 1 mobile data 1 mobile telecommunications 1 mobility 1 module 1 mortgages 1 multi business corporate strategy 1 multi-business corporate strategy 1 museum 1 nascent market 1 national security 1 navigating cost curve 1 need states 1 negotiation 1 net metering 1 net neutrality 1 network 1 network communication 1 networks 1 new customers 1 new media 1 new product introduction 1 new products 1 new ventures 1 newcomer 1 newspaper 1 non-governmental organizations 1 non-profits organizations 1 not-for-profit 1 not-for-profit organizations / non-governmental organizations 1 nuclear power 1 oil dependency 1 on-line entertainment 1 on-line gaming 1 on-line music 1 on-line retailing 1 on-line services 1 on-line video 1 open API 1 open-source 1 operating costs 1 operating environment 1 operating exposure 1 operating system 1 operational effectiveness 1 operational efficiency 1 operations management 1 operations research 1 opportunity identification 1 organization design 1 organization structure 1 organizational competences