Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 32 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Making Numbers Count: The Art and Science of Communicating Numbers
Making Numbers Count: The Art and Science of Communicating Numbers
  • GSB Authors: Chip Heath
  • Date: 2022-01-11
  • Publication Type: Books
Miniature of Reflections on Self-Reflection: Contemplating Flawed Self-Judgments in the Clinic, Classroom, and Office Cubicle
Reflections on Self-Reflection: Contemplating Flawed Self-Judgments in the Clinic, Classroom, and Office Cubicle
  • GSB Authors: Chip Heath
  • Date: 2018-03-29
  • Publication Type: Articles
  • Publication: Perspectives on Psychological Science
Miniature of The Power of Moments: Why Certain Experiences Have Extraordinary Impact
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
  • GSB Authors: Chip Heath
  • Date: 2017-10-03
  • Publication Type: Books
Miniature of The Four Villains of Decision Making
The Four Villains of Decision Making
  • GSB Authors: Chip Heath
  • Date: 2014-01-01
  • Publication Type: Articles
  • Publication: Rotman
Miniature of Decisive: How to Make Better Choices in Life and Work
Decisive: How to Make Better Choices in Life and Work
  • GSB Authors: Chip Heath
  • Date: 2013-03-26
  • Publication Type: Books
Miniature of The Repetition-Break Plot Structure Makes Effective Television Advertisements
The Repetition-Break Plot Structure Makes Effective Television Advertisements
  • GSB Authors: Chip Heath
  • Date: 2011-09-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
  • GSB Authors: Chip Heath
  • Date: 2010-02-16
  • Publication Type: Books
Miniature of Common Ground and Cultural Prominence: How Conversation Reinforces Culture
Common Ground and Cultural Prominence: How Conversation Reinforces Culture
  • GSB Authors: Chip Heath
  • Date: 2009-07-01
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of The Repetition-Break Plot Structure: A Cognitive Influence on Selection in the Marketplace of Ideas
The Repetition-Break Plot Structure: A Cognitive Influence on Selection in the Marketplace of Ideas
  • GSB Authors: Chip Heath
  • Date: 2009-01-29
  • Publication Type: Articles
  • Publication: Cognitive Science
Miniature of Synchrony and Cooperation
Synchrony and Cooperation
  • GSB Authors: Chip Heath
  • Date: 2009-01-01
  • Publication Type: Articles
  • Publication: Psychological Science
Miniature of Where Consumers Diverge from Others: Identity Signaling and Product Domains
Where Consumers Diverge from Others: Identity Signaling and Product Domains
  • GSB Authors: Chip Heath
  • Date: 2007-06-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
  • GSB Authors: Chip Heath
  • Date: 2007-01-02
  • Publication Type: Books
Miniature of Interplast's Dilemma
Interplast's Dilemma
  • GSB Authors: Chip Heath | James Phills
  • Date: 2006-10-05
  • Publication Type: Cases
Miniature of The Double-Goal Coach (C), Spreading the Message
The Double-Goal Coach (C), Spreading the Message
  • GSB Authors: Chip Heath
  • Date: 2005-04-25
  • Publication Type: Cases
Miniature of The Double-Goal Coach (A), Beyond "Sportsmanship"
The Double-Goal Coach (A), Beyond "Sportsmanship"
  • GSB Authors: Chip Heath
  • Date: 2005-04-25
  • Publication Type: Cases
Miniature of The Double-Goal Coach (B), "Honoring the Game"
The Double-Goal Coach (B), "Honoring the Game"
  • GSB Authors: Chip Heath
  • Date: 2005-04-25
  • Publication Type: Cases
Miniature of The Mozart Effect: Tracking the Evolution of a Scientific Legend
The Mozart Effect: Tracking the Evolution of a Scientific Legend
  • GSB Authors: Chip Heath
  • Date: 2004-12-01
  • Publication Type: Articles
  • Publication: British Journal of Social Psychology
Miniature of Stone Yamashita Partners and PBS (C)
Stone Yamashita Partners and PBS (C)
  • GSB Authors: Chip Heath
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Stone Yamashita Partners and PBS (A)
Stone Yamashita Partners and PBS (A)
  • GSB Authors: Chip Heath
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Stone Yamashita Partners and PBS (B)
Stone Yamashita Partners and PBS (B)
  • GSB Authors: Chip Heath
  • Date: 2004-01-01
  • Publication Type: Cases
Miniature of Tyson Foods, Inc. (A)
Tyson Foods, Inc. (A)
  • GSB Authors: Chip Heath
  • Date: 2003-10-09
  • Publication Type: Cases
Miniature of Tyson Foods, Inc. (B)
Tyson Foods, Inc. (B)
  • GSB Authors: Chip Heath
  • Date: 2003-10-09
  • Publication Type: Cases
Miniature of Center for Science in the Public Interest
Center for Science in the Public Interest
  • GSB Authors: Chip Heath
  • Date: 2002-11-13
  • Publication Type: Cases
Miniature of Lexicon Branding (A)
Lexicon Branding (A)
  • GSB Authors: Chip Heath
  • Date: 2002-08-21
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Active filters
GSB Authors: Chip Heath   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

1 James Phills