Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 12 of 12 Records

Miniature of Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
  • GSB Authors: Michaela Draganska
  • Date: 2010-09-24
  • Publication Type: Working Papers


Miniature of A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
  • GSB Authors: Michaela Draganska
  • Date: 2008-10-22
  • Publication Type: Working Papers


Miniature of Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
Can't Buy Me Love: Investigating the Effect of Advertising on Brand Awareness and Perceived Quality Using Panel Data
  • GSB Authors: Michaela Draganska
  • Date: 2008-10-20
  • Publication Type: Working Papers


Miniature of Discrete Choice Models of Firms' Strategic Decisions
Discrete Choice Models of Firms' Strategic Decisions
  • GSB Authors: Sridhar Narayanan | Peter Reiss | Michaela Draganska
  • Date: 2008-09-18
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions
  • GSB Authors: Michaela Draganska
  • Date: 2007-12-20
  • Publication Type: Working Papers


Miniature of Determinants of Margins in the Distribution Channel: An Empirical Investigation
Determinants of Margins in the Distribution Channel: An Empirical Investigation
  • GSB Authors: Michaela Draganska
  • Date: 2007-03-13
  • Publication Type: Working Papers


Miniature of Retail Environment and Manufacturer Competitive Intensity
Retail Environment and Manufacturer Competitive Intensity
  • GSB Authors: Michaela Draganska
  • Date: 2006-12-14
  • Publication Type: Working Papers


Miniature of The Influence of Product Variety on Brand Perception and Choice
The Influence of Product Variety on Brand Perception and Choice
  • GSB Authors: Itamar Simonson | Michaela Draganska
  • Date: 2006-06-14
  • Publication Type: Working Papers


Miniature of Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
Skolar, M.D.: Is There a Business in Web-Based Information for Doctors?
  • GSB Authors: Michaela Draganska
  • Date: 2006-02-08
  • Publication Type: Cases


Miniature of Product-Line Length as a Competitive Tool
Product-Line Length as a Competitive Tool
  • GSB Authors: Michaela Draganska
  • Date: 2005-01-11
  • Publication Type: Articles
  • Publication: Journal of Economics & Management Strategy


Miniature of Market Segmentation Strategies of Multiproduct Firms
Market Segmentation Strategies of Multiproduct Firms
  • GSB Authors: Michaela Draganska
  • Date: 2003-11-01
  • Publication Type: Working Papers


Miniature of The Xbox Launch in Korea
The Xbox Launch in Korea
  • GSB Authors: Michaela Draganska
  • Date: 2003-04-25
  • Publication Type: Cases