Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 20 of 20 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Amman Mineral International: Mining for Stories
Amman Mineral International: Mining for Stories
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2024-07-15
  • Publication Type: Cases
Miniature of Humor at Scale: Shifting Global Culture at Mckinsey & Co.
Humor at Scale: Shifting Global Culture at Mckinsey & Co.
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Connor Diemand-Yauman
  • Date: 2023-03-27
  • Publication Type: Cases
Miniature of Terry Crews: Becoming Unembarrassable
Terry Crews: Becoming Unembarrassable
  • GSB Authors: Jennifer Aaker | Connor Diemand-Yauman | Naomi Bagdonas
  • Date: 2021-03-09
  • Publication Type: Cases
Miniature of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2021-02-02
  • Publication Type: Books
Miniature of Byron Allen's Unfiltered Truth
Byron Allen's Unfiltered Truth
  • GSB Authors: Jennifer Aaker | Connor Diemand-Yauman | Naomi Bagdonas
  • Date: 2021-01-22
  • Publication Type: Cases
Miniature of Stephen Curry and SC30: Aligned Purpose, Amplified Impact
Stephen Curry and SC30: Aligned Purpose, Amplified Impact
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas | Tom Bedecarre
  • Date: 2020-01-24
  • Publication Type: Cases
Miniature of Institutionalizing Levity at Coursera
Institutionalizing Levity at Coursera
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2019-08-26
  • Publication Type: Cases
Miniature of You Get the Leadership You Inspire: Humor at Google with Eric Schmidt
You Get the Leadership You Inspire: Humor at Google with Eric Schmidt
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2019-05-07
  • Publication Type: Cases
Miniature of Play, Where the Real Work Happens: Virgin Unite
Play, Where the Real Work Happens: Virgin Unite
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2019-02-22
  • Publication Type: Cases
Miniature of The Power of Humor in the Olympic Journey
The Power of Humor in the Olympic Journey
  • GSB Authors: Naomi Bagdonas | Jennifer Aaker
  • Date: 2018-10-26
  • Publication Type: Cases
Miniature of Mike Nemeth: Niche Humor and Six-Word Stories
Mike Nemeth: Niche Humor and Six-Word Stories
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-08-08
  • Publication Type: Cases
Miniature of Mary Roach: Finding Levity in Heavy Subjects
Mary Roach: Finding Levity in Heavy Subjects
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-07-26
  • Publication Type: Cases
Miniature of Igniting Positive Action in Dark Times with Humor: Eric Gurian (Stand for Rights)
Igniting Positive Action in Dark Times with Humor: Eric Gurian (Stand for Rights)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-04-24
  • Publication Type: Cases
Miniature of Designing Physical Space to Activate a Mindset of Levity: Gregg Spiridellis (JibJab)
Designing Physical Space to Activate a Mindset of Levity: Gregg Spiridellis (JibJab)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-04-22
  • Publication Type: Cases
Miniature of Humor Saves America: Jenn Bane (Cards Against Humanity)
Humor Saves America: Jenn Bane (Cards Against Humanity)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-04-19
  • Publication Type: Cases
Miniature of On Humor and Honey Badgers: Steve Reardon (Bill4Time)
On Humor and Honey Badgers: Steve Reardon (Bill4Time)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-04-09
  • Publication Type: Cases
Miniature of Leading with Humor: Leslie Blodgett (BareMinerals), David Hornik (August Capital), Anne Libera and Kelly Leonard (The Second City)
Leading with Humor: Leslie Blodgett (BareMinerals), David Hornik (August Capital), Anne Libera and Kelly Leonard (The Second City)
  • GSB Authors: David Hornik | Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-04-05
  • Publication Type: Cases
Miniature of Using Humor to Launch a Company: Sara Blakely (SPANX)
Using Humor to Launch a Company: Sara Blakely (SPANX)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-03-29
  • Publication Type: Cases
Miniature of Using Humor to Break the Status Barrier with Dick Costolo
Using Humor to Break the Status Barrier with Dick Costolo
  • GSB Authors: Naomi Bagdonas | Jennifer Aaker
  • Date: 2018-03-29
  • Publication Type: Cases
Miniature of Bigger Than Bullsh*t: Brian Fugere (Deloitte)
Bigger Than Bullsh*t: Brian Fugere (Deloitte)
  • GSB Authors: Jennifer Aaker | Naomi Bagdonas
  • Date: 2018-03-29
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

19 Cases 1 Books

20 Marketing