Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 9 of 9 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-04
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Coalition Loyalty Program Not Working? Maybe You're Doing It Wrong
Coalition Loyalty Program Not Working? Maybe You're Doing It Wrong
  • GSB Authors: James Lattin | Pedro Gardete
  • Date: 2018-03-10
  • Publication Type: Working Papers
Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
  • GSB Authors: Harikesh Nair | Pedro Gardete
  • Date: 2017-10-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Cheese.io
Cheese.io
  • GSB Authors: Pedro Gardete
  • Date: 2017-01-09
  • Publication Type: Cases
Miniature of Orb: The Next Big Thing
Orb: The Next Big Thing
  • GSB Authors: Pedro Gardete
  • Date: 2016-10-04
  • Publication Type: Cases
Miniature of Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing
Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing
  • GSB Authors: Pedro Gardete
  • Date: 2016-02-03
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
  • GSB Authors: Pedro Gardete
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
  • GSB Authors: Pedro Gardete
  • Date: 2013-03-21
  • Publication Type: Articles
  • Publication: Marketing Science
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

9 Marketing