Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 5 of 5 Records

Miniature of Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
  • GSB Authors: Yu Ding
  • Date: 2025-06-17
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
  • GSB Authors: Yu Ding
  • Date: 2025-03-13
  • Publication Type: Articles
  • Publication: Journal of Marketing


Miniature of When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial
When the One True Faith Trumps All: Low Religious Diversity, Religious Intolerance, and Science Denial
  • GSB Authors: Yu Ding
  • Date: 2024-04-30
  • Publication Type: Articles
  • Publication: PNAS Nexus


Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology


Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research