Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 44 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
  • GSB Authors: Yu Ding
  • Date: 2025-06-17
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Kinesthetic Properties of Response Scales Yield Different Judgments
Kinesthetic Properties of Response Scales Yield Different Judgments
  • GSB Authors: Jonathan Levav
  • Date: 2025-06-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of How Do Consumers React to Ads That Meddle in Out-Party Primaries
How Do Consumers React to Ads That Meddle in Out-Party Primaries
  • GSB Authors: S. Wheeler
  • Date: 2025-04-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2022-12-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making
The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making
  • GSB Authors: Szu-chi Huang
  • Date: 2022-10-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Disgusted and Afraid: Consumer Choices Under the Threat of Contagious Disease
Disgusted and Afraid: Consumer Choices Under the Threat of Contagious Disease
  • GSB Authors: Hayagreeva Rao
  • Date: 2020-05-28
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth
Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth
  • GSB Authors: Stephanie Tully
  • Date: 2018-04-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews
  • GSB Authors: Zakary Tormala
  • Date: 2018-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Cultivating Optimism: How to Frame Your Future During a Health Challenge
Cultivating Optimism: How to Frame Your Future During a Health Challenge
  • GSB Authors: Jennifer Aaker
  • Date: 2017-06-21
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
  • GSB Authors: Itamar Simonson
  • Date: 2016-04-18
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Effect of Preference Expression Modality on Self-Control
The Effect of Preference Expression Modality on Self-Control
  • GSB Authors: Jonathan Levav
  • Date: 2015-08-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-05-28
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2014-10-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Money in the Bank: Feeling Powerful Increases Saving
Money in the Bank: Feeling Powerful Increases Saving
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Unexpected Positive Impact of Fixed Structures on Goal Completion
The Unexpected Positive Impact of Fixed Structures on Goal Completion
  • GSB Authors: Szu-chi Huang
  • Date: 2013-07-11
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
  • GSB Authors: Jonathan Levav
  • Date: 2012-01-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of How Happiness Affects Choice
How Happiness Affects Choice
  • GSB Authors: Jennifer Aaker
  • Date: 2011-12-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Are White Lies as Innocuous as We Think?
Are White Lies as Innocuous as We Think?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Lonely Consumer: Loner or Conformer?
The Lonely Consumer: Loner or Conformer?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

44 Articles

7 consumer behavior 7 consumer preferences 4 consumer attitudes 3 consumer research 3 motivation (psychology) 3 psychology 2 advertising 2 aversion 2 brand choice 2 choice (psychology) 2 consumer attitude research 2 consumer behavior research 2 consumers 2 context effects 2 customer services 2 decision making 2 decision making & psychology 2 health 2 interpersonal communication 2 marketing & psychology 2 motor movements 2 persuasion 1 Republicans 1 affect/emotions/mood 1 affiliation (psychology) 1 animation speed 1 attack ads 1 attitude change 1 attitude change (psychology) 1 attitudes 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 categorization (psychology) 1 cognitive dissonance 1 commitment (psychology) 1 communication & psychology 1 consumer choice 1 consumer engagement 1 consumer goods 1 consumer psychology 1 consumption (economics) 1 consumption (economics) & psychology 1 contagion 1 context dependence 1 control (psychology) 1 critical thinking 1 cross-cultural research 1 culture 1 culture -- psychological aspects 1 customer experience 1 customer satisfaction 1 decision theory 1 democrats (United States) 1 desirability 1 disease 1 disgust 1 economic psychology 1 elections 1 electronic commerce 1 emotion 1 experimental psychology 1 familiarity 1 fear 1 feasibility 1 field research 1 financial constraints 1 financial decision making 1 financial deprivation 1 frames (social sciences) 1 framing 1 goal (psychology) 1 happiness 1 health & psychology 1 health behavior 1 health self-care 1 honesty 1 human information processing 1 identity 1 identity (psychology) 1 individualism 1 individuals' preferences 1 indulgence 1 infectious disease transmission 1 influencers 1 information resources 1 information sharing 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 kinesthetic 1 language & languages 1 management science 1 marketing 1 medical care 1 mental simulation 1 minority consumers 1 modality 1 money & psychology 1 multialternative models 1 negative advertising 1 online commerce 1 optimism 1 perceived waiting time 1 personal finance 1 persuasion (psychology) 1 polarization (social sciences) 1 political advertising 1 political candidates 1 political identity 1 political marketing 1 positioning (advertising) 1 preference elicitation 1 preference expression modalities 1 preferential choice 1 preventive medicine 1 price–quality tradeoffs 1 problem solving research 1 product demonstrations 1 product management 1 product placement 1 pronouns (grammar) 1 psychographics 1 psychology of the sick 1 risk 1 sales presentations 1 satisfaction 1 savings 1 self-control 1 self-expression 1 selfcontrol 1 sliders 1 social groups 1 social interaction 1 social media 1 social networks 1 social sharing 1 social ties 1 speech 1 speed 1 subjective wealth 1 symmetric dominance 1 technology interfaces 1 time perception 1 upscaling effect 1 user interface design 1 visual perception 1 whole & parts (psychology) 1 word of mouth