Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 7 of 7 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
  • GSB Authors: Yu Ding
  • Date: 2025-03-13
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
  • GSB Authors: Szu-chi Huang
  • Date: 2020-11-03
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Inefficiencies in Digital Advertising Markets
Inefficiencies in Digital Advertising Markets
  • GSB Authors: Sridhar Narayanan
  • Date: 2020-04-22
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
  • GSB Authors: Itamar Simonson
  • Date: 2014-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of The Repetition-Break Plot Structure Makes Effective Television Advertisements
The Repetition-Break Plot Structure Makes Effective Television Advertisements
  • GSB Authors: Chip Heath
  • Date: 2011-09-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
  • GSB Authors: Itamar Simonson
  • Date: 2009-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
  • GSB Authors: Itamar Simonson
  • Date: 2005-01-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

7 Articles