Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 8 of 8 Records

Miniature of Creating a Beautiful Life
Creating a Beautiful Life
  • GSB Authors: Jennifer Aaker
  • Date: 2024-10-01
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of Consumer Substitution Decisions: An Integrative Framework
Consumer Substitution Decisions: An Integrative Framework
  • GSB Authors: Uzma Khan
  • Date: 2014-06-12
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of A Reflection on Analytical Work in Marketing: Three Points of Consensus
A Reflection on Analytical Work in Marketing: Three Points of Consensus
  • GSB Authors: Monic Sun
  • Date: 2012-05-22
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of Discrete Choice Models of Firms' Strategic Decisions
Discrete Choice Models of Firms' Strategic Decisions
  • GSB Authors: Sridhar Narayanan | Peter Reiss | Michaela Draganska
  • Date: 2008-09-18
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of Modeling Social Interactions: Identification, Empirical Methods and Policy Implications
Modeling Social Interactions: Identification, Empirical Methods and Policy Implications
  • GSB Authors: Wesley Hartmann | Harikesh Nair
  • Date: 2008-07-26
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
  • GSB Authors: Sridhar Narayanan
  • Date: 2005-12-01
  • Publication Type: Articles
  • Publication: Marketing Letters


Miniature of Choice and the Internet: From Clickstream to Research Stream
Choice and the Internet: From Clickstream to Research Stream
  • GSB Authors: James Lattin
  • Date: 2002-08-01
  • Publication Type: Articles
  • Publication: Marketing Letters