Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 6 of 6 Records

Miniature of Hubspot in 2025: Inspiring SMBs from the Internet Age to the AI Era
Hubspot in 2025: Inspiring SMBs from the Internet Age to the AI Era
  • GSB Authors: Raj Joshi | Robert Burgelman
  • Date: 2025-03-17
  • Publication Type: Cases


Miniature of Adobe in 2023: Transforming Marketing Through Digital Experience
Adobe in 2023: Transforming Marketing Through Digital Experience
  • GSB Authors: Raj Joshi | Robert Burgelman
  • Date: 2024-02-20
  • Publication Type: Cases


Miniature of Celonis: Expanding Sales into the U.s.
Celonis: Expanding Sales into the U.s.
  • GSB Authors: James Lattin
  • Date: 2023-05-01
  • Publication Type: Cases


Miniature of Zuora in 2022: Accelerating Growth
Zuora in 2022: Accelerating Growth
  • GSB Authors: Robert Burgelman
  • Date: 2022-08-01
  • Publication Type: Cases


Miniature of Autodesk 2022: A Future Delivered?
Autodesk 2022: A Future Delivered?
  • GSB Authors: Robert Burgelman
  • Date: 2022-08-01
  • Publication Type: Cases


Miniature of Box: Building the Next Generation Enterprise Software Company
Box: Building the Next Generation Enterprise Software Company
  • GSB Authors: Robert Burgelman | Robert Siegel
  • Date: 2014-04-21
  • Publication Type: Cases