Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 8 of 8 Records

Miniature of Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to Covid Vaccines
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to Covid Vaccines
  • GSB Authors: Susan Athey
  • Date: 2023-01-26
  • Publication Type: Articles
  • Publication: Proceedings of the National Academy of Sciences


Miniature of The Social Structure of Political Echo Chambers: Variation in Ideological Homophily in Online Networks
The Social Structure of Political Echo Chambers: Variation in Ideological Homophily in Online Networks
  • GSB Authors: Robb Willer
  • Date: 2016-05-05
  • Publication Type: Articles
  • Publication: Political Psychology


Miniature of Votizen (A)
Votizen (A)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases


Miniature of Votizen (B)
Votizen (B)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases


Miniature of Votizen (D)
Votizen (D)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases


Miniature of Votizen (C)
Votizen (C)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases


Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases


Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases