Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 12 of 12 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of How Campaign Ads Stimulate Political Interest
How Campaign Ads Stimulate Political Interest
  • GSB Authors: Gregory Martin
  • Date: 2023-03-03
  • Publication Type: Articles
  • Publication: The Review of Economics and Statistics
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Competitive Targeted Advertising Over Networks
Competitive Targeted Advertising Over Networks
  • GSB Authors: Kostas Bimpikis
  • Date: 2016-02-10
  • Publication Type: Articles
  • Publication: Operations Research
Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of The Blair Witch Project (A)
The Blair Witch Project (A)
  • GSB Authors: Chip Heath
  • Date: 2001-09-05
  • Publication Type: Cases
Miniature of The Blair Witch Project (B)
The Blair Witch Project (B)
  • GSB Authors: Chip Heath
  • Date: 2001-05-09
  • Publication Type: Cases
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Keywords: advertising campaigns   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

8 Cases 4 Articles