Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 6 of 6 Records

Miniature of Honda Performance Development: CART Vs. IRL - Who Has the Inside Track?
Honda Performance Development: CART Vs. IRL - Who Has the Inside Track?
  • GSB Authors: George Foster
  • Date: 2003-11-03
  • Publication Type: Cases


Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases


Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases


Miniature of Center for Science in the Public Interest
Center for Science in the Public Interest
  • GSB Authors: Chip Heath
  • Date: 2002-11-13
  • Publication Type: Cases


Miniature of The Blair Witch Project (A)
The Blair Witch Project (A)
  • GSB Authors: Chip Heath
  • Date: 2001-09-05
  • Publication Type: Cases


Miniature of The Blair Witch Project (B)
The Blair Witch Project (B)
  • GSB Authors: Chip Heath
  • Date: 2001-05-09
  • Publication Type: Cases