Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 9 of 9 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
Miniature of Equal Opportunities Schools: Finding the Missing Students
Equal Opportunities Schools: Finding the Missing Students
  • GSB Authors: Bill Meehan
  • Date: 2015-07-15
  • Publication Type: Cases
Miniature of SolarCity: Rapid Innovation
SolarCity: Rapid Innovation
  • GSB Authors: Stefan Reichelstein
  • Date: 2015-03-27
  • Publication Type: Cases
Miniature of Saks: Shocking the Fashion Industry Supply Chain
Saks: Shocking the Fashion Industry Supply Chain
  • GSB Authors: Michael Marks
  • Date: 2014-03-18
  • Publication Type: Cases
Miniature of An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
  • Date: 2005-03-01
  • Publication Type: Working Papers
Miniature of Strategic Activism the Rainforest Action Network
Strategic Activism the Rainforest Action Network
  • GSB Authors: David Baron
  • Date: 2004-07-29
  • Publication Type: Cases
Miniature of Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (B)
Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (B)
  • GSB Authors: David Baron
  • Date: 2004-06-01
  • Publication Type: Cases
Miniature of Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (A)
Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (A)
  • GSB Authors: David Baron
  • Date: 2004-06-01
  • Publication Type: Cases
Miniature of Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (C)
Anatomy of a Corporate Campaign Rainforest Action Network and Citigroup (C)
  • GSB Authors: David Baron
  • Date: 2004-06-01
  • Publication Type: Cases
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Keywords: brand equity   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research