Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 21 of 21 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of What Are Your Signature Stories?
What Are Your Signature Stories?
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-01
  • Publication Type: Articles
  • Publication: California Management Review
Miniature of Saks: Shocking the Fashion Industry Supply Chain
Saks: Shocking the Fashion Industry Supply Chain
  • GSB Authors: Michael Marks
  • Date: 2014-03-18
  • Publication Type: Cases
Miniature of Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
  • GSB Authors: George Foster
  • Date: 2012-02-06
  • Publication Type: Cases
Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
  • GSB Authors: Jennifer Aaker
  • Date: 2011-11-01
  • Publication Type: Working Papers
Miniature of Attune Foods: Challenging the Goliaths with Authenticity
Attune Foods: Challenging the Goliaths with Authenticity
  • GSB Authors: Glenn Carroll
  • Date: 2011-09-15
  • Publication Type: Cases
Miniature of If Money Doesn't Make You Happy, Consider Time
If Money Doesn't Make You Happy, Consider Time
  • GSB Authors: Jennifer Aaker
  • Date: 2010-11-01
  • Publication Type: Working Papers
Miniature of Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-01-01
  • Publication Type: Working Papers
Miniature of Why Do People Give? The Role of Identity in Giving
Why Do People Give? The Role of Identity in Giving
  • GSB Authors: Jennifer Aaker
  • Date: 2009-06-12
  • Publication Type: Working Papers
Miniature of Maria Yee Inc.: Making 'Green' Furniture in China
Maria Yee Inc.: Making 'Green' Furniture in China
  • GSB Authors: Glenn Carroll
  • Date: 2009-01-16
  • Publication Type: Cases
Miniature of SK-II China, Managing Public Relations
SK-II China, Managing Public Relations
  • GSB Authors: John Roberts
  • Date: 2007-11-20
  • Publication Type: Cases
Miniature of Futbol Club Barcelona: Globalization Opportunities
Futbol Club Barcelona: Globalization Opportunities
  • GSB Authors: George Foster
  • Date: 2007-02-01
  • Publication Type: Cases
Miniature of Mountain Hardwear (C): Working with Athletes
Mountain Hardwear (C): Working with Athletes
  • GSB Authors: George Foster
  • Date: 2006-11-10
  • Publication Type: Cases
Miniature of Mountain Hardwear (B): Financing Growth and Strategic Opportunities
Mountain Hardwear (B): Financing Growth and Strategic Opportunities
  • GSB Authors: George Foster
  • Date: 2006-11-10
  • Publication Type: Cases
Miniature of Mountain Hardwear (A): The Early Years
Mountain Hardwear (A): The Early Years
  • GSB Authors: George Foster
  • Date: 2006-11-10
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (B)
Gardenburger Advertising Strategy (B)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Gardenburger Advertising Strategy (A)
Gardenburger Advertising Strategy (A)
  • GSB Authors: Sonya Grier
  • Date: 2003-04-22
  • Publication Type: Cases
Miniature of Lexicon Branding (A)
Lexicon Branding (A)
  • GSB Authors: Chip Heath
  • Date: 2002-08-21
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
AT&T/MCI, the Long-Distance Phone Wars (B), Responses to MCI's Friend and Family
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
AT&T/MCI, the Long-Distance Phone Wars (C), Subsequent Developments
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
AT&T/MCI, the Long-Distance Phone Wars (A), MCI Introduces "Friends and Family"
  • GSB Authors: Chip Heath
  • Date: 2002-02-27
  • Publication Type: Cases
Miniature of Lexicon Branding, Procter & Gamble's Swiffer (B)
Lexicon Branding, Procter & Gamble's Swiffer (B)
  • GSB Authors: Chip Heath
  • Date: 2002-02-17
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research