Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 22 of 22 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Balmere
Balmere
  • GSB Authors: David Dodson
  • Date: 2024-10-01
  • Publication Type: Cases
Miniature of Balmere (B)
Balmere (B)
  • GSB Authors: David Dodson
  • Date: 2024-10-01
  • Publication Type: Cases
Miniature of Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets
Sustainability and Strategic Differentiation in Unregulated Consumer Goods Markets
  • GSB Authors: Yewon Kim
  • Date: 2024-09-10
  • Publication Type: Working Papers
Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Privateer Holdings: Navigating a Rocketing, but Complex, Cannabis Marketplace
Privateer Holdings: Navigating a Rocketing, but Complex, Cannabis Marketplace
  • GSB Authors: George Foster
  • Date: 2018-01-19
  • Publication Type: Cases
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of GoPro: Brand Extension
GoPro: Brand Extension
  • GSB Authors: Michael Marks
  • Date: 2017-04-01
  • Publication Type: Cases
Miniature of The Innovation Playbook: Land's End: Envisioning the Non-Obvious
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
  • GSB Authors: Jennifer Aaker
  • Date: 2016-11-02
  • Publication Type: Cases
Miniature of Potential Growth Areas for Implicit Theories Research
Potential Growth Areas for Implicit Theories Research
  • GSB Authors: S. Wheeler
  • Date: 2015-06-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Knights Apparel and the Alta Gracia Factory: Paying a Living Wage
Knights Apparel and the Alta Gracia Factory: Paying a Living Wage
  • GSB Authors: Paul Brest
  • Date: 2014-10-30
  • Publication Type: Cases
Miniature of How Stories Drive Growth: Brit + Co.
How Stories Drive Growth: Brit + Co.
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of How Stories Drive Growth: HSN
How Stories Drive Growth: HSN
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of How Stories Drive Growth: Skype
How Stories Drive Growth: Skype
  • GSB Authors: Jennifer Aaker
  • Date: 2014-04-28
  • Publication Type: Cases
Miniature of Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
  • GSB Authors: George Foster
  • Date: 2012-02-06
  • Publication Type: Cases
Miniature of Attune Foods: Challenging the Goliaths with Authenticity
Attune Foods: Challenging the Goliaths with Authenticity
  • GSB Authors: Glenn Carroll
  • Date: 2011-09-15
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of Illycaffè and Gruppo Illy (A): Expanding Beyond Gourmet Coffee
Illycaffè and Gruppo Illy (A): Expanding Beyond Gourmet Coffee
  • GSB Authors: Glenn Carroll | Hayagreeva Rao
  • Date: 2010-07-26
  • Publication Type: Cases
Miniature of Gruppo illy SpA (B): Università del Caffè
Gruppo illy SpA (B): Università del Caffè
  • GSB Authors: Glenn Carroll | Hayagreeva Rao
  • Date: 2010-07-12
  • Publication Type: Cases
Miniature of Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
Infineon Raceway (Sears Point Raceway): Marketing in the Motor Sports World
  • GSB Authors: George Foster
  • Date: 2010-06-15
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions
Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions
  • GSB Authors: George Foster
  • Date: 2009-03-10
  • Publication Type: Cases
Miniature of Anaheim Ducks (A): Three Eras of Professional Hockey in Anaheim
Anaheim Ducks (A): Three Eras of Professional Hockey in Anaheim
  • GSB Authors: George Foster
  • Date: 2009-03-09
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

9 strategy and general management 7 marketing 6 advertising 5 customer acquisition 5 social media 5 strategy 4 entrepreneurship 4 sports 3 business growth 3 entertainment 3 market segmentation 3 media 3 retail 3 stories 2 brand management 2 brands 2 certification 2 coffee 2 competitive strategy 2 compliance 2 customer experience 2 customer service 2 distribution 2 family owned businesses 2 ingredients 2 internet 2 launch date 2 marketing strategy 2 packing 2 physical product 2 price 2 target audience 2 television 1 Home Shopping Network 1 Microsoft 1 Skype 1 Super Bowl (football game) 1 Super Bowl advertisements 1 Twitter 1 ad impressions 1 advertising campaign 1 advertising campaigns 1 advocacy 1 apparel 1 autobiographical narratives 1 boundary value problems 1 brand extension 1 brand image 1 branding (marketing) 1 business strategies 1 cannabis 1 chain stores 1 competitive environment 1 complements 1 consumer goods 1 consumer psychology 1 corporate social responsibility (CSR) 1 customer loyalty 1 customer relationship management (CRM) 1 customer retention 1 customer satisfaction 1 customers 1 developing countries 1 diversification 1 economic development 1 emerging markets 1 focusing on customers 1 fund raise 1 horse racing 1 human resources 1 image analysis 1 implicit theories research 1 impression formation (psychology) 1 innovation 1 licensing 1 logos (symbols) 1 manufacturing 1 manufacturing strategy 1 margins 1 marijuana 1 market positioning 1 modernization (social science) 1 motivation 1 motorsports 1 organizational design 1 outsourcing 1 pricing 1 private equity 1 product design 1 product launch 1 product management 1 public policy 1 randomized controlled field experiment 1 regulatory environment 1 retail industry 1 risk 1 sales 1 sales promotions 1 shape theory (topology) 1 small firm growth 1 social influence 1 social responsibility 1 sponsorship 1 strategic positioning 1 supply chain management 1 sustainability 1 technology 1 television advertising 1 venture capital 1 wages and salaries