Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 8 of 8 Records

Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology


Miniature of GoPro: Brand Extension
GoPro: Brand Extension
  • GSB Authors: Michael Marks
  • Date: 2017-04-01
  • Publication Type: Cases


Miniature of The Innovation Playbook: Land's End: Envisioning the Non-Obvious
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
  • GSB Authors: Jennifer Aaker
  • Date: 2016-11-02
  • Publication Type: Cases


Miniature of Saks: Shocking the Fashion Industry Supply Chain
Saks: Shocking the Fashion Industry Supply Chain
  • GSB Authors: Michael Marks
  • Date: 2014-03-18
  • Publication Type: Cases


Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
  • GSB Authors: Jennifer Aaker
  • Date: 2012-03-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of Natura: Exporting Brazilian Beauty
Natura: Exporting Brazilian Beauty
  • GSB Authors: Bruce McKern
  • Date: 2010-12-06
  • Publication Type: Cases


Miniature of LVMH in 2004: The Challenges of Strategic Integration
LVMH in 2004: The Challenges of Strategic Integration
  • GSB Authors: Robert Burgelman
  • Date: 2004-05-05
  • Publication Type: Cases


Miniature of Yahoo! - a New HR Challenge (A)
Yahoo! - a New HR Challenge (A)
  • GSB Authors: Charles O'Reilly
  • Date: 2004-05-05
  • Publication Type: Cases