Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 6 of 6 Records

Miniature of Valence Asymmetries in Attitude Ambivalence
Valence Asymmetries in Attitude Ambivalence
  • GSB Authors: Zakary Tormala
  • Date: 2017-04-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology


Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
  • GSB Authors: S. Wheeler
  • Date: 2016-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology


Miniature of Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness
Attitude Certainty and Attitudinal Advocacy: The Unique Roles of Clarity and Correctness
  • GSB Authors: Zakary Tormala
  • Date: 2015-09-03
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin


Miniature of How Certainty Transforms Persuasion
How Certainty Transforms Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-09-01
  • Publication Type: Articles
  • Publication: Harvard Business Review


Miniature of Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy
Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy
  • GSB Authors: Zakary Tormala
  • Date: 2013-06-24
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin


Miniature of Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective
Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective
  • GSB Authors: Zakary Tormala
  • Date: 2011-07-06
  • Publication Type: Articles
  • Publication: Personality and Social Psychology Bulletin