Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 6 of 6 Records

Miniature of Putting Humor to Work: Using Humor to Find Work, Love Work, Leave Work
Putting Humor to Work: Using Humor to Find Work, Love Work, Leave Work
  • GSB Authors: Jennifer Aaker
  • Date: 2020-06-22
  • Publication Type: Cases


Miniature of Paradise Bakery & Cafe: The Challenge of Success
Paradise Bakery & Cafe: The Challenge of Success
  • GSB Authors: Joel Peterson
  • Date: 2017-09-17
  • Publication Type: Cases


Miniature of The Customer in the Story: Every Mother Counts
The Customer in the Story: Every Mother Counts
  • GSB Authors: Jennifer Aaker
  • Date: 2013-01-25
  • Publication Type: Cases


Miniature of How to Harness Stories in Business
How to Harness Stories in Business
  • GSB Authors: Jennifer Aaker
  • Date: 2012-08-21
  • Publication Type: Cases


Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant
  • GSB Authors: Jennifer Aaker
  • Date: 2011-11-01
  • Publication Type: Working Papers


Miniature of The Walt Disney Company: Investor Communications Strategy
The Walt Disney Company: Investor Communications Strategy
  • GSB Authors: Maureen McNichols
  • Date: 2007-09-01
  • Publication Type: Cases