Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 14 of 14 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment
Are Display Ad Content and Landing Page Ad Content Complements or Substitutes? A Field Experiment
  • GSB Authors: Yewon Kim
  • Date: 2025-10-19
  • Publication Type: Working Papers
Miniature of Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention
  • GSB Authors: Yu Ding
  • Date: 2025-03-13
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Navigating Local Politics: Zūm in Coronado
Navigating Local Politics: Zūm in Coronado
  • GSB Authors: Saumitra Jha
  • Date: 2020-02-09
  • Publication Type: Cases
Miniature of Rachio: Marketing a Disruptive Sprinkler Technology
Rachio: Marketing a Disruptive Sprinkler Technology
  • GSB Authors: Wesley Hartmann
  • Date: 2017-09-14
  • Publication Type: Cases
Miniature of The Innovation Playbook: Land's End: Envisioning the Non-Obvious
The Innovation Playbook: Land's End: Envisioning the Non-Obvious
  • GSB Authors: Jennifer Aaker
  • Date: 2016-11-02
  • Publication Type: Cases
Miniature of Orb: The Next Big Thing
Orb: The Next Big Thing
  • GSB Authors: Pedro Gardete
  • Date: 2016-10-04
  • Publication Type: Cases
Miniature of Carlypso: Overcoming Bumps in the Road in the Used Car Industry
Carlypso: Overcoming Bumps in the Road in the Used Car Industry
  • GSB Authors: Peter Reiss
  • Date: 2015-04-23
  • Publication Type: Cases
Miniature of TrueCar: Transforming the Car Buying Experience
TrueCar: Transforming the Car Buying Experience
  • GSB Authors: Robert Siegel
  • Date: 2014-09-22
  • Publication Type: Cases
Miniature of How Stories Drive Growth: Brit + Co.
How Stories Drive Growth: Brit + Co.
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of How Stories Drive Growth: HSN
How Stories Drive Growth: HSN
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-05
  • Publication Type: Cases
Miniature of How Stories Drive Growth: Skype
How Stories Drive Growth: Skype
  • GSB Authors: Jennifer Aaker
  • Date: 2014-04-28
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of Pacificare's African American Health Solutions (AAHS)
Pacificare's African American Health Solutions (AAHS)
  • GSB Authors: Brian Lowery | S. Wheeler
  • Date: 2006-05-31
  • Publication Type: Cases
Miniature of Napster 2.0
Napster 2.0
  • GSB Authors: William Barnett
  • Date: 2004-05-26
  • Publication Type: Cases
Active filters
Keywords: customer acquisition   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research