Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 9 of 9 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
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Miniature of Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience
  • GSB Authors: Yu Ding
  • Date: 2025-06-17
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of HP, Inc. Beyond 2021: Pursuing Strategic Renewal for Growth
HP, Inc. Beyond 2021: Pursuing Strategic Renewal for Growth
  • GSB Authors: Robert Burgelman
  • Date: 2022-11-01
  • Publication Type: Cases
Miniature of Industry Note on Personal Computers, Managed Print Services in the Distributed Workplace and 3d Printing in 2021
Industry Note on Personal Computers, Managed Print Services in the Distributed Workplace and 3d Printing in 2021
  • GSB Authors: Robert Burgelman
  • Date: 2022-09-23
  • Publication Type: Cases
Miniature of Zuora in 2022: Accelerating Growth
Zuora in 2022: Accelerating Growth
  • GSB Authors: Robert Burgelman
  • Date: 2022-08-01
  • Publication Type: Cases
Miniature of Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
  • GSB Authors: George Foster
  • Date: 2020-10-27
  • Publication Type: Cases
Miniature of Zoom: Cultivating Human Connection in a Digital World
Zoom: Cultivating Human Connection in a Digital World
  • GSB Authors: Jennifer Aaker
  • Date: 2020-09-14
  • Publication Type: Cases
Miniature of Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
Del Mar Racetrack, Reinventing the Horse Racing Fan Experience
  • GSB Authors: George Foster
  • Date: 2012-02-06
  • Publication Type: Cases
Miniature of Bonobos: Customer Intimacy Through Community Development
Bonobos: Customer Intimacy Through Community Development
  • GSB Authors: Jennifer Aaker
  • Date: 2010-07-28
  • Publication Type: Cases
Miniature of Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-09
  • Publication Type: Cases
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

8 Cases 1 Articles