Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 12 of 12 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Supply Chain Compliance
Supply Chain Compliance
  • GSB Authors: Hau Lee
  • Date: 2019-09-04
  • Publication Type: Working Papers
Miniature of The Rise of AmorePacific
The Rise of AmorePacific
  • GSB Authors: William Barnett
  • Date: 2017-04-17
  • Publication Type: Cases
Miniature of Orb: The Next Big Thing
Orb: The Next Big Thing
  • GSB Authors: Pedro Gardete
  • Date: 2016-10-04
  • Publication Type: Cases
Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
  • GSB Authors: Wesley Hartmann
  • Date: 2015-06-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of The Business Case for Happiness
The Business Case for Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2012-05-13
  • Publication Type: Cases
Miniature of Willow Creek Community Church, What Really Makes a Difference
Willow Creek Community Church, What Really Makes a Difference
  • GSB Authors: Bill Meehan
  • Date: 2012-01-04
  • Publication Type: Cases
Miniature of How Happiness Affects Choice
How Happiness Affects Choice
  • GSB Authors: Jennifer Aaker
  • Date: 2011-12-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of How Does the Variance of Product Ratings Matter?
How Does the Variance of Product Ratings Matter?
  • GSB Authors: Monic Sun
  • Date: 2011-12-02
  • Publication Type: Articles
  • Publication: Management Science
Miniature of GlobeOp (C) | the Financial Crisis and Its Aftermath, 2008-2010
GlobeOp (C) | the Financial Crisis and Its Aftermath, 2008-2010
  • GSB Authors: Glenn Carroll
  • Date: 2011-04-08
  • Publication Type: Cases
Miniature of Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement and Satisfaction
  • GSB Authors: Jennifer Aaker
  • Date: 2010-06-10
  • Publication Type: Cases
Miniature of Deals @Delloutlet: How Dell Clears Inventory Through Twitter
Deals @Delloutlet: How Dell Clears Inventory Through Twitter
  • GSB Authors: Jennifer Aaker
  • Date: 2010-05-10
  • Publication Type: Cases
Miniature of The Stock Market's Pricing of Customer Satisfaction
The Stock Market's Pricing of Customer Satisfaction
  • GSB Authors: David Larcker
  • Date: 2009-06-16
  • Publication Type: Working Papers
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About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

5 marketing 3 strategy and general management 2 Twitter 2 corporate culture 2 customer experiences 2 employee benefits 2 happiness 2 sales promotions 2 social media 1 C25 1 C26 1 D12 1 L82 1 M31 1 acquisitions 1 administration 1 advertising 1 book sales & prices 1 branding 1 business conditions 1 business history 1 companies and brands 1 consumer attitudes 1 consumer behavior 1 consumer marketing 1 consumer preferences 1 consumer research 1 corporate vision 1 customer acquisition 1 customer feedback 1 customer relationship management (CRM) 1 customer service 1 digital media 1 digital technology 1 discrete choice models 1 economic demand 1 electronic cinema 1 employee attitude 1 employment empowerment 1 environmental responsibility 1 families & family life 1 hedge funds 1 higher education 1 information transmission 1 internet 1 internet marketing 1 inventory management 1 knowledge transfer 1 leadership 1 management philosophy 1 market research 1 model-based reasoning 1 movie theatres 1 organizational behavior 1 organizational change 1 organizational design 1 organizational development 1 organizational management 1 performance measurement 1 process improvement; Strategy 1 product attributes 1 product quality 1 product ratings 1 quality 1 religion and business 1 research methodology 1 resource allocation 1 sales strategy 1 social responsibility 1 standard deviations 1 start-ups 1 strategic planning 1 supply chain management 1 technology 1 user-generated content 1 variety 1 venture capital 1 web technology 1 well-being 1 women