Stanford GSB Faculty Publications

The Faculty Publications collection allows you to explore a growing corpus of GSB research in one place, with the ability to perform searches by title, author, abstract, supplied keywords, and (when available) full text. The collection indexes journal articles, case studies, working papers, books and book chapters, and white papers published by GSB faculty members from 2000 to the present. Output from the Corporate Governance Research Initiative, the Corporations and Society Initiative, and the Value Chain Innovation Initiative is also included.

This collection will grow over time as new publications are continually added, additional Research Hub Labs and Initiatives are incorporated, and librarians add entries for pre-2000 articles and other content.

Photo: Monuments to the Unknown Variables by Peter Wegner. Located in the McCoy Family Courtyard of Knight Management Center at the GSB, the ‘x’ structure offers a place to ponder indefinite change—and plan new discoveries.

Showing 1 - 25 of 28 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
  • GSB Authors: Navdeep Sahni
  • Date: 2024-09-12
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Amb and Prologis: A Momentous Proposition
Amb and Prologis: A Momentous Proposition
  • GSB Authors: Chris Mahowald
  • Date: 2023-01-16
  • Publication Type: Cases
Miniature of Automated Bidding and Budget Optimization for Performance Advertising Campaigns
Automated Bidding and Budget Optimization for Performance Advertising Campaigns
  • GSB Authors: Harikesh Nair
  • Date: 2021-08-22
  • Publication Type: Working Papers
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2021-08-02
  • Publication Type: Working Papers
Miniature of Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
  • GSB Authors: Harikesh Nair
  • Date: 2021-05-31
  • Publication Type: Working Papers
Miniature of Consumption Vouchers During COVID-19: Evidence from E-Commerce
Consumption Vouchers During COVID-19: Evidence from E-Commerce
  • GSB Authors: Harikesh Nair
  • Date: 2020-08-27
  • Publication Type: Working Papers
Miniature of The Rise of Mercado Libre
The Rise of Mercado Libre
  • GSB Authors: William Barnett
  • Date: 2020-01-22
  • Publication Type: Cases
Miniature of Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
  • GSB Authors: Harikesh Nair
  • Date: 2019-01-30
  • Publication Type: Working Papers
Miniature of Target: Creating a Data-Driven Product Management Organization
Target: Creating a Data-Driven Product Management Organization
  • GSB Authors: Robert Siegel
  • Date: 2018-10-02
  • Publication Type: Cases
Miniature of Zola
Zola
  • GSB Authors: George Foster
  • Date: 2017-06-01
  • Publication Type: Cases
Miniature of Stripe: Increasing the GDP of the Internet
Stripe: Increasing the GDP of the Internet
  • GSB Authors: Robert Siegel
  • Date: 2016-12-12
  • Publication Type: Cases
Miniature of EBay: Designing Culture Change - The Innovation Playbook
EBay: Designing Culture Change - The Innovation Playbook
  • GSB Authors: Jennifer Aaker
  • Date: 2016-05-12
  • Publication Type: Cases
Miniature of Tiny Prints (B)
Tiny Prints (B)
  • GSB Authors: Michael Child
  • Date: 2013-09-17
  • Publication Type: Cases
Miniature of Mercado Libre
Mercado Libre
  • GSB Authors: William Barnett
  • Date: 2013-04-04
  • Publication Type: Cases
Miniature of Weddington Way
Weddington Way
  • GSB Authors: Jim Ellis
  • Date: 2013-01-08
  • Publication Type: Cases
Miniature of Toward an Ecology of Market Categories
Toward an Ecology of Market Categories
  • GSB Authors: Michael Hannan
  • Date: 2012-07-01
  • Publication Type: Working Papers
Miniature of Votizen (A)
Votizen (A)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases
Miniature of Votizen (D)
Votizen (D)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases
Miniature of Votizen (C)
Votizen (C)
  • GSB Authors: Russell Siegelman
  • Date: 2012-05-04
  • Publication Type: Cases
Miniature of Sociable Labs (A)
Sociable Labs (A)
  • GSB Authors: Russell Siegelman
  • Date: 2012-04-17
  • Publication Type: Cases
Miniature of Sociable Labs (C)
Sociable Labs (C)
  • GSB Authors: Russell Siegelman
  • Date: 2012-04-17
  • Publication Type: Cases
Miniature of Sociable Labs (B)
Sociable Labs (B)
  • GSB Authors: Russell Siegelman
  • Date: 2012-04-17
  • Publication Type: Cases
Miniature of Tiny Prints (A)
Tiny Prints (A)
  • GSB Authors: Michael Child
  • Date: 2012-02-28
  • Publication Type: Cases
Miniature of Stella & Dot
Stella & Dot
  • GSB Authors: Michael Child
  • Date: 2011-11-09
  • Publication Type: Cases
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Keywords: e-commerce   Remove all  

About this Collection

Collection Name:
Stanford GSB Faculty Publications
Collection Type:
GSB Publications and Research

14 entrepreneurship 7 start-up 6 Steve Blank 6 four steps to the epiphany 6 social marketing 6 strategy and general management 4 internet 3 Dave McClure 3 Eric Ries 3 Facebook Connect 3 The Lean Start up 3 The Lean Start-up 3 Twitter 3 acquisition 3 customer discovery 3 customer discovery model 3 growth strategy 3 political campaign 3 search engines 3 word-of-mouth 2 advertising as information 2 bootstrapping 2 causal inference 2 deep learning 2 digital advertising 2 expansion 2 founders 2 growth 2 international business 2 multi touch attribution 2 new products 2 platform businesses 2 platforms 2 retail 2 stationery 1 A/B/n testing 1 China 1 Covid-19 1 Shapley values 1 advertisers 1 algorithmic marketing 1 application platform 1 automated bidding 1 automation 1 bootstrap 1 budget allocation 1 co-founders 1 commerce 1 commercial real estate 1 competitive decision making 1 computational advertising 1 constrained optimization 1 consumer products 1 data science 1 decision making 1 design thinking 1 direct sales 1 disruption 1 distribution 1 distribution planning 1 dynamic-model 1 entrepreneur 1 entrepreneurs 1 estimation bias 1 experimental design 1 experimentation 1 fashion 1 female founder 1 field experiments 1 field-experiments 1 founding vision 1 grocery 1 growth opportunities 1 household consumption 1 industrial real estate 1 innovation 1 internet advertising 1 internet marketing 1 internet search 1 jewelry 1 logistics 1 market analysis 1 marketing 1 merger 1 online advertising 1 open API 1 organic growth 1 organizational design 1 organizational transformations 1 partnerships 1 payments 1 performance advertising 1 price 1 priorities 1 product management 1 randomized controlled trials 1 real estate 1 real-time bidding 1 recurrent neural networks 1 reputation 1 start-ups 1 strategic growth 1 strategy 1 television 1 vouchers 1 warehouse 1 wedding registry 1 willingness to pay